Each of 20 female Ss participated in a role-playing session with one of two Es. S acted the role of a lung cancer patient and E the role of her physician. These 20 Ss displayed significantly greater changes in smoking habits and attitudes toward cigarette smoking than a comparable group of 10 control Ss. Ss who role-played with E of high status, a physician, showed significantly greater attitudinal change than Ss who role-played with E of a less status. No significant difference appeared, however, between these two groups in their change of habits.
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