A proposal for using rapid opposite responding to the Kent-Rosanoff Word Association list as a measure of creativity is presented. Although a complex matter, this measure has the advantage of using a well standardized test as its basis. The proposed scoring system is based on the difference between the number of opposite and primary responses and the difference between mean response latency in those categories. This measure correlates significantly with assessed creativity in a group of successful executives.
References
1.
CarrollJ. B.KjeldegaardP. M.CartonA. S.Opposites vs. primaries in free association. Journal of Verbal Learning and Verbal Behavior, 1962, 1, 22–30.
2.
DeeseJ.The associative structure of some common English adjectives. Journal of Verbal Learning and Verbal Behavior, 1964, 3, 347–356.
3.
HudsonL.The question of creativity. In VernonP. E. (Ed.), Creativity. Middlesex, Eng.: Penquin Books, 1970. Pp. 217–234.
4.
MacKinnonD. W.The nature and nurture of creative talent. American Psychologist, 1962, 17, 484–495.
5.
MinerJ. B.Intelligence in the United States. New York: Springer, 1957.
6.
RothenbergA.Word association and creativity. Psychological Reports, 1973, 33, 3–12.
7.
RussellW. A.JenkinsJ. J.The complete Minnesota norms for responses to 100 words from the Kent-Rosanoff Word Association Test. Minneapolis; Univer. of Minnesota Press, 1954.
8.
TaylorC. W. (Ed.) Widening horizons in creativity. New York: Wiley, 1964.
9.
ThorndikeR. L.Two screening tests of verbal intelligence. Journal of Applied Psychology, 1942, 26, 128–135.
