Abstract
It was hypothesized that a college instructor who is attitudinally similar to oneself will be evaluated more positively than an attitudinally dissimilar one for open-mindedness, promoting feelings of at ease, being stimulating and interesting, over-all teaching competence, personal attractiveness, and desirability as an instructor. Each undergraduate S filled out a 14-item Survey of Attitudes, and, during a later class session, received an attitude survey representing the attitudes and opinions of a hypothetical college instructor who showed either 14% or 86% agreement with S's own views. S then filled out an Instructor Evaluation Scale for his evaluations of the stimulus person. The hypothesized effect of attitude similarity was confirmed for all of the evaluation variables.