The Celebrity Appeal Questionnaire was constructed to operationalize constructs related to parasocial attraction or attraction to celebrities by their fans. The article contains a factor analysis of responses on this questionnaire by 81 college students and a group of 367 Michael Jackson concert attendees. Components of parasocial attraction were perceived sex appeal, perceived competence (here as an entertainer), and perception of the artist as a prosocial person. Mystique was not a predictor of fans' attraction. Further work to establish generality of applicability of the scales and findings is discussed.
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