Generalization of the Negativity Effect to Self-Attributions

In 1979 Reeder and Brewer reported that people make stronger attributions for negative behaviors than for positive ones, following Hastorf and Cantril's statement that people are motivated to maintain positive self-views. The present study tested whether 67 participants would make stronger self-attributions for negative behaviors than for positive ones by having them indicate the number of times that they had to engage in a specific behavior before it would become a trait they possess. Analysis confirmed that participants make stronger self-attributions for negative behaviors than for positive behaviors.