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The Things you are Looking at have Names: Why Brand Owners and Researchers need Semiotics

International Journal of Market Research

Impact Factor: 2.2 / 5-Year Impact Factor: 3.8

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First published online 2017

The Things you are Looking at have Names: Why Brand Owners and Researchers need Semiotics

Volume 59, Issue 3

https://doi.org/10.2501/IJMR-2017-029

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