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Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions

International Journal of Market Research

Impact Factor: 2.2 / 5-Year Impact Factor: 3.8

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Research article

First published online 2009

Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions

Volume 51, Issue 6

https://doi.org/10.2501/S1470785309200979

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