Abstract
The goal of the 2011 Ontology Summit was to assist in making the case for the use of ontology by providing concrete application examples, success/value metrics and advocacy strategies. This communiqué provides tips, guidelines and strategies for making the case for ontology to a variety of potential beneficiaries and future stakeholders. This communiqué specifically targets ontology technology evangelists who already get the value but want to overcome the blank stares they get when trying to explain it to people who do not.