Abstract
Different developments, including economic crises or costs of compliance have significantly changed the way organisations operate, and impacted their ability to thrive and achieve long-term success. In this complex scenario, professional sport organisations are also exposed to every-day pressures and demands. Using the case of one professional Australian Rugby Union organisation, the present study examines the complexity posed by contemporary changes, including competition and technology, and the way these developments have impacted this sport. Moreover, the study investigates the how and why of organisational change in complex times. Interviews were conducted among Rugby administrators, who hold managerial and marketing roles. The findings emphasise a state of change being implemented within the studied Rugby organisation. Further, differences are noticed between how change is conceptualised and enacted by administrators. The study discusses the implications of the findings for the sport organisation and for professional Rugby in Australia.