Abstract
The article deals with an effective strategic action within a company in the 21st century – the ability to cope with changing demands without losing focus and anticipating changes before they arise. It aims to create a dynamic performance framework based on the utilization of synergy effects of selected European and Asian management systems (Bata Management System, Japanese Management System and Amoeba Management System). The framework integrates basic elements that enable every aspect of the company (people, processes and systems, innovations, finance, social responsibility and ecology) to be monitored. Special emphasis is put on customers and innovations as a fundamental basis of competitiveness for firms while continually improving the quality of processes and products. Mutual synergy effects of these elements shall ensure fast communication, build lasting value not only for the company, but also for customers and employees and improve corporate performance and efficiency. All perspectives are fully integrated with each other and create a framework that is periodical, dynamic and competitive and that is able to withstand irrelevant disturbances and that is at the same time responsive to relevant changes.