Abstract
The publishing industry is being affected both by new technological developments and by more challenging customer demands. This paper contrasts forward-planning work undertaken by Martin Marlow three years ago with what is actually happening now. Similar changes are on the agenda, but they have been ramped up both in degree and urgency. Access and content are becoming equally important. Publishing paradigms for the ‘new sciences’ will demand increased sophistication of customer service and search and analysis tools. Publishing will undergo a metamorphosis influenced both by changing user demands and changes in ‘the Web’ itself. Marlow summarises his findings by reasserting the importance of the five M model: information needs to be ‘malleable, multiple-platformed, manageable, mixable, and massive’.