The integration of cultural tourism and rural revitalization in big data and the Internet of Things

Abstract

In the era of widespread development of big data and the Internet of Things, the development of rural cultural tourism industries can better drive rural revitalization and development strategies and promote farmers’ income. In the important opportunity period of the 14th Five-Year Plan, with the support of national policy, the implementation of the rural revitalization strategy and the extensive development of the cultural tourism industry can drive the model reform of the national and rural industries in the development process. This article conducts in-depth analysis of the current status of rural tourism development and problems encountered in development in the context of big data and the Internet of Things. By taking measures to carry out targeted avoidance risks, effectively drive the widespread development of the rural tourism industry and promote the integration and development of rural revitalization. Build information fusion in the context of the Internet era, promote all aspects of cultural tourism, and expand and improve the quality and level of rural tourism. In order to effectively improve the development of rural revitalization strategies, a new development path is provided, and this article conducts in-depth analysis of the factors that affect the development of rural tourism and cultural resources by building a data analysis model, and clarifies the measures that need to be taken in targeted ways.

Keywords

Big data Internet of Things cultural tourism rural revitalization integration and development

1. Introduction

The 14th Five-Year Plan pointed out that the implementation of the strategy of rural revitalization is an important development path to promote the economic construction and overall development of rural construction, and it is an important guarantee for comprehensively building a well-off society. With the continuous completion of socialist modernization tasks, the strategy of rural revitalization development must be achieved, and through multi-faceted integration and development, it is necessary to explore new development paths. Among them, the development of the cultural tourism industry, as an important path in the development strategy of rural revitalization, can better promote the development of the rural cultural tourism industry through the integration with the strategy of rural revitalization. In-depth excavation of rural cultural tourism, by building the characteristics of the rural cultural tourism industry, deeply excavating rural cultural self-confidence, carrying the root cause of rural cultural tourism, meeting people’s growing cultural tourism needs, effectively improving the economic income brought by rural tourism, and promoting local villages’ resident living standards [1, 2].

The development and deep excavation of rural cultural tourism resources are accompanied by the continuous development of rural customs, culture, and red tourism resources in the process of implementing the strategy of rural revitalization. With the continuous improvement of people’s pursuit of cultural tourism, spiritual culture, the proportion of cultural consumption in the consumption process of residents across the country has gradually expanded. People’s demand for cultural tourism is also getting higher and higher. Rural cultural tourism has the potential of extensive and in-depth excavation. In the development of rural cultural tourism, through the construction of real cultural tourism scenes, tap different human environmental characteristics, and red tourism resources, and effectively integrated to achieve different styles of rural areas. The display of cultural tourism has driven the development of rural economic construction [3, 4]. Through the excavation and integration of cultural attractions, cultural customs, and red tourist attractions in different regions, it can effectively promote the support and construction of the rural cultural tourism environment. State and government departments can effectively assist in continuous assistance in policy support and funding assistance. Drive the development of rural tourism cultural resources and promote the widespread development of the rural cultural tourism industry.

Big data and Internet of Things have a certain role in promoting the integration of cultural tourism and rural revitalization. The integration of cultural tourism and rural revitalization is not only the realization of rural revitalization in the process of developing cultural tourism, but also the integration of information. Big data and Internet of Things play a great role in building an information platform, so that people’ s information and people’ s information, people’ s information and things’ information, things’ information and things’ information can be communicated in this platform.

2. The current status of the development of rural cultural tourism industry

2.1 Transformation and development of rural history and cultural industry

In recent years, rural and government departments in various regions of the country have continued to deepen the excavation of rural history and culture, and advocated that villages have deeply excavated and improved their typical rural and folk culture. By constructing a more complete, inherited cultural resources, the construction of more of the characteristics of the times and the characteristics of the times has an important guideline in the process of promoting the integration of the tourism industry. In the process of cultural tourism resources, the excavation of cultural history and the combination of cultural history and the current entertainment, film, television, and catering culture can better tap and expand the development path of rural cultural tourism resources. In the process of the construction of the rural cultural tourism industry, through the construction of more complete infrastructure, rural cultural tourism has become a sustainable green development industry [5, 6]. The upgrading and transformation of rural cultural historical heritage continuously integrates into the rural tourism industry, so that the development of rural cultural tourism has not only integrates the deep heritage of historical and cultural, but also closely integrates the green ecological civilized tourism model. Let the reasonable use of rural resources and the development of historical and cultural relics have been more effective, which has promoted the upgrading of the entire rural cultural tourism industry. In Table 1, the main points of rural cultural tourism development were investigated in different themes.

Table 1
Different themes rural cultural tourism development points

Number	Type	Content
1	Winery	Geographical location, architectural style, landscape settings, cultural elements
2	Leisure farm	Garden landscape, cultural and creative products, leisure experience
3	Business club	Geographical location, professional service, leisure support, cultural theme
4	Ranch estate	Cultural science popularization, brand products, specialty catering, amusement experience
5	Chinese herbal	Landscape settings, healthy body
	medicine manor

2.2 The development of new cultural industries in rural tourism

The development of modern art and culture integrates the in-depth excavation of the rural cultural tourism industry and the widespread integration of modern aesthetic technology. In the process of achieving a new type of development of the rural tourism industry, the integration and development of modern art and traditional art can better show and meet the needs of modern tourism customer groups. Effectively integrate the national art form with modern art elements, which can promote and drive the widespread development of social civilization, and promote the birth of new artistic thinking. With the development of the national economy and the diversification of society, in the rural tourism industry, the demand and development of artistic elements have also been continuously improved. Traditional folk culture and important historical elements have continued to collide with integration and innovation. Through the integration of the form of modern artistic thinking and artistic display, it can better drive the innovative development of the rural tourism industry, which can not only promote the traditional culture, but also effectively expand the concepts of modern art design and show ideas. Realize the innovation of rural cultural tourism development [7, 8].

2.3 The development prospects of big data and the Internet of Things technology to rural tourism

On the one hand, big data and the Internet of Things accelerate the dissemination of information. With the wide development of big data and Internet of Things technology, the publicity of rural tourism industry has been more widely disseminated, so that different tourist customer groups in various regions can effectively search for the rural cultural tourism resources they need. Through the construction of virtual reality tourism and the application of various forms of big data Internet of Things technology resources, such as virtual experience, the cultural tourism industry has been more widely promoted. Through the development of science and technology, traditional culture, education and teaching, the traditional rural cultural tourism industry has brought more opportunities for development.

At the same time, the rural cultural tourism industry with regional characteristics, through the dissemination of big data and Internet of Things technology, through art posters, film and television works and other ways of publicity, so that the visibility and attraction of rural cultural tourism gradually increase [9, 10].

On the other hand, big data and Internet of Things promote the effective use of resources. At the same time, the major tourism industry platform, in the use of big data and Internet of Things platform, data resource integration analysis process, the establishment of rural tourism and big data resources data platform, through the great rich tourism resources, so that the customer’ s tourism needs are met, so that the development of cultural tourism industry and publicity space is bigger.

2.4 Rural cultural tourism provides a better development path for the construction of ecological civilization

The development of rural cultural tourism resources has provided a new development path for the construction of ecological civilization. As a green, ecological, and sustainable industry, the rural tourism industry has played an important role in driving and promoting rural revitalization and realizing the construction of ecological civilization. By digging rural history and culture, and developing a series of ecological sustainable development models, such as farmhouses, so that rural cultural tourism not only drives the development of rural economic construction, but also greatly enhances the spread of socialist core value concepts. In the process of building a countryside, transforming the countryside, and beautifying the countryside, the rural cultural tourism industry has provided an important driving and promoting role for rural construction and realizing rural revitalization [11, 12]. At the same time, the investment in the cultural tourism industry is used to transform the hardware facilities to make rural construction more perfect, form a distinctive cultural tourism resources, meet the needs of customer groups, and make the rural living environment more beautiful and the rural cultural heritage deeper.

3. The integration of rural cultural tourism and rural revitalization strategy

3.1 The new development model brought to rural cultural tourism in the era of big data

With the digital China, it has become an important development model in the context of the big data era, and it brings important challenges to all walks of life. Incorporating the information technology and Internet of Things platforms in the era of big data into the development of rural revitalization and the development of rural cultural tourism industry, it can effectively drive economic development and construction. With the widespread development of the big data era, the integration and development of rural construction and cultural tourism industry has driven the development of digital rural construction, the development of rural cultural tourism, and an important way to promote and drive rural revitalization and development. In 2019, the state put forward a new development requirements for the development of digital rural development. With the support of policy and system, the development of the rural cultural tourism industry, through the effective support of big data technology, comprehensively drive the modern development of rural agriculture, and promotes the cultural tourism industry deep fusion.

In the context of big data, the countryside is an important end of the extension of major cities to the vast land. By constructing digital rural construction, it can effectively drive the implementation of rural revitalization and development strategies. In the process of promoting digital rural construction, the development of cultural tourism resources in integration can actively explore new development models and provide a new development sample for exploring digital rural development for rural construction. Promote the integration of rural cultural tourism industry and achieve better development effects of rural governance, rural services, rural agriculture, and rural cultural tourism. The national and tourism departments, in the process of promoting the development of cultural tourism resources, hardware construction and marketing concepts of rural areas, in the construction of a more comprehensive development system, the effective implementation of the rural revitalization strategy has been achieved. In Table 2, the planning content of the rural cultural tourism industry and rural revitalization and development is summarized [13, 14].

Table 2
Planning content of the development of rural cultural tourism industry and rural revitalization

Number	Development step	Important content
1	Product planning	Diversified industrial investment, comprehensive utilization of multi-resources
2	Industrial	Including the combination of one, two, and three industries
3	Industrial distribution	Agricultural production and agricultural leisure and integration
4	conservation of ecosystem	Construction of landscape ecological security pattern
5	Spatial pattern	Urban-Suburban-Rural-Field Leisure System
6	Economic benefits	Multi-industry scale and stability
7	Job opportunity	The scale of manpower and labor continues to expand

3.2 The opportunity brought by the rural revitalization strategy to the cultural tourism industry

In the new era, traditional agriculture has lost its advantages. How can farmers use agricultural resources to create new vitality? The answer is to develop rural tourism. The development of rural tourism is to attract tourists by a good environment and spread culture through the flow of people, so as to achieve the purpose of profitability. Developing rural revitalization can not only help farmers achieve economic prosperity, but also create good ecological civilization. Rural revitalization and cultural tourism promote and complement each other.

The implementation of the rural revitalization strategy can create more advantages and policy support for the development of the countryside. With the rural revitalization strategy entering a new historical starting point, with the comprehensive implementation of the national 14th Five-Year Plan, the upgrading of rural industries and the development of the rural cultural tourism industry have become an important part of rural revitalization. Green Water and Qingshan is the development of a series of cultural tourism industry represented by Jinshan Yinshan, which greatly promotes the vitality of the rural cultural tourism industry, allows rural cultural tourism, the mining of cultural resources, the improvement of social benefits, and the improvement of the overall environment of the countryside. In terms of played an important role, radiation has led to the development and construction of a large number of rural enterprises [15, 16].

Through the implementation of the rural revitalization strategy, it has greatly promoted the virtuous circle of the rural cultural tourism industry. In the process of the cultural tourism industry, as the institutional, comprehensive, and driven industry of rural development and revitalization strategies, it can effectively promote the economic cycle of the rural areas and enhance the happiness index of rural residents. With the strong support of the national rural revitalization strategy, it has greatly promoted the prosperity of the cultural tourism industry. Under the conditions of making full use of big data and Internet resources, comprehensively use artificial intelligence technical means, to further integrate rural cultural tourism data resources, further integrate into the Internet information platform, so that tourism customer groups can be able to pass the Internet platform and artificial virtualization. The tourism platform, the experience of the rural cultural tourism industry, further improves the publicity of the rural cultural tourism industry, and can also use the Internet to greatly meet the needs of tourism customer groups. Especially during the Golden Week of major tourism, through the use of big data and the Internet of Things platforms, it can greatly alleviate the problem of high pressure on the flow of personnel brought about by rural tourism. Through the construction of the scenario of online tourism and virtual environment, you can feel a new way of tourism and cultural resources and tourism, so that rural cultural tourism enters more technology, more efficient and convenient, and green and environmentally friendly development path. In Table 3, the development and application of rural cultural tourism resources under different elements were investigated.

Table 3
The development and application of rural cultural tourism resources under different elements

Element	Natural resources	Agricultural resources	Rural cultural resources
Feature	Land, forest, grassland, water source, etc. that have not been developed	Available agricultural natural resources, such as biology, land, climate, etc.	Spirit and human resources, show different regional characteristics
Form	Forest sightseeing, mountain vacation, waters leisure, sunshine trip, hot spring travel	Agricultural Boutique Park, Agricultural Park, Rural Comprehensive Manor, Agricultural Cultural Heritage	Cultural relics and historic sites, red culture, historical humanities, folk traditional culture
Economic benefits	Catering entertainment and leisure	Farm products best-selling	Cultural tourism development

3.3 Difficulties and challenges of rural cultural tourism

The development of the rural tourism and cultural industry, accompanied by the broad development of big data and the Internet of Things platforms, has brought new development concepts and development space, but with the development of the industry, it has brought new problems and challenges. With the development of the rural cultural tourism industry in the whole region, it has brought certain pressure on the operation and management of rural cultural tourism. Due to problems, such as improper management and poor operation, the use of rural tourism cultural resources is not efficient enough, bringing a series of problems, such as pollution of the environment, waste of resources, and lack of cultural mining. By comprehensively using big data and the Internet of Things platforms, artificial intelligence technology can be used into the rural cultural tourism platform, which can effectively drive the efficient development of the rural cultural tourism industry. At the same time, the application of smart rural cultural tourism methods to integrate smart tourism into big data and the Internet of Things platforms. By effectively tapping cultural tourism resources, promoting the important role of cultural tourism resources in rural rejuvenation, and further exerting cultural tourism in various places deep connotation, promoting the in-depth excavation of red tourism culture and traditional humanities. With the arrival of the 5G era, the continuous improvement of basic construction, such as big data, Internet of Things, and artificial intelligence has greatly promoted the update and improvement of the rural cultural tourism industry. In the face of the dilemma and deficiencies in the development of the cultural tourism industry, in the process of extensive development and introduction of talents in various places, we must pay attention to the management and supervision of the cultural tourism industry to prevent talents in the development of the cultural tourism industry. In place and other issues.

Figure 1.

The frequency survey of rural cultural tourism in 2021.

The development of the cultural tourism industry is an important way to effectively enhance the implementation of the strategy of rural revitalization. Culture is a cultural heritage accumulated by regions and villages all year round. Through deeply exploring the cultural characteristics of various regions, inheriting red genes, creating a distinctive cultural tourism industry brand, the implementation of the strategy of rural revitalization, and an important development of the cultural tourism industry to occupy important development status. The development of the cultural tourism industry can effectively drive the development of rural related industries, including catering entertainment, accommodation consumption, and the best-selling agricultural products. It is necessary to make full use of and focus on the introduction and absorption of scientific and technological talents. In the process of talent introduction, pay attention to improving and introducing modern management concepts, introducing high-tech management platforms, and promoting the efficient development of the rural cultural tourism industry. Figure 1 investigated the frequency of rural cultural tourism in 2021 [17, 18].

As shown in Fig. 1, in the frequency map of rural tourism in 2021, 30% go to rural tourism every month and 33% go to rural tourism every quarter. These two items have accounted for more than half, indicating that with the development of society, the number of people going to rural tourism is increasing. It can be concluded that the rural tourism industry is booming.

4. Data technology to drive cultural tourism resources on cultural tourism resources

4.1 New path for the development of cultural tourism resources in big data platforms

4.1.1 Promoting the expansion of rural industries

Under the strong support of big data platforms, it can drive the effective development of various industries in the countryside and promote the effective expansion of rural areas in the preferential selling of agricultural products and the expansion of cultural tourism resources. During the development of rural economic development, the big data platform can provide important data support for rural ecological governance and rural environmental governance. By using the supervision and management platform of virtual reality technology and artificial intelligence, it provides important technical support for the overall construction and development of the countryside. At the same time, the application of big data technology can fully integrate the advanced management concepts and management platforms at this stage, so that rural governance and rural cultural expansion can be used to achieve better development and use. Let people living in the countryside fully feel the changes in the world, let people’s ideas and updates, connect with modern new management concepts and business models, build a new development path and process suitable for rural economic development, so that the development of the times can be developed, allowing the development of the times to the development of the times. It is closely linked to the implementation of the rural revitalization strategy. The purpose of rural cultural tourism was conducted in Fig. 2 [19, 20].

Figure 2.

The purpose of the purpose of rural cultural tourism.

4.1.2 In-depth excavation of rural cultural connotation

The widespread application and in-depth expansion of big data platforms can promote the in-depth mining of local cultural resources in the development of the rural cultural tourism industry. Showing a deep humanistic heritage. In the in-depth mining process of cultural tourism resources, big data platforms can provide important data and resource support for the expansion of cultural tourism resources. Through the important foothold of the development and expansion of cultural tourism resources with specific people and events, promote cultural tourism, and embark on a new development path in terms of rural cultural connotation expansion and cultural tourism resource development. The excavation of cultural tourism resources is an important connotation to promote and enhance the implementation of the strategy of rural revitalization. In the process of human civilization activities for thousands of years, a region has accumulated huge cultural wealth. The integration of modern cultural development elements can effectively give rural cultural tourism a new connotation of development.

4.1.3 Construct a scientific cultural tourism management platform

Rural revitalization and the vigorous development of cultural tourism are inseparable from scientific and reasonable cultural tourism management platform. Big data can store massive data and analyze massive data, which provides massive information resources for cultural tourism management platform and ensures the orderly operation of these information resources. The Internet of Things promotes the development of cultural tourism and rural revitalization in the direction of intelligence. While accelerating rural revitalization, it can also promote the prosperity and development of cultural tourism.

Through the establishment of a digital platform, it can promote the cultural tourism industry and carry out effective development in the process of management, supervision, and improvement. Through the application of big data platforms, we can comprehensively manage the advanced management models, attract outstanding management talents, promote the efficiency and scientific nature of cultural tourism resources management, and form a virtuous cycle of development in the industry. Build an integrated digital cultural tourism platform based on the Internet platform, which can attract more tourism enthusiasts and can widely promote the reasonable distribution of cultural tourism resources. Through one-stop cultural tourism resources services, we provide more accurate cultural tourism resources for the customer group, drive online and offline agricultural product distribution, and promote the extension of cultural resources in the countryside and the long-term economic construction. Create a group of cultural brands with unique regional characteristics and local agricultural products, attract and drive more investors, and introduce digital management methods to build a digital management platform to develop and apply cultural tourism resources, form a virtuous cycle, promote cultural global management and supervision of tourism resources [21, 22].

4.2 The economic benefits of cultural tourism

The development and application of cultural tourism resources is an important means to promote the implementation of rural revitalization strategies. The rural areas with agriculture and tourism as the pillar industry can effectively drive the long-term development of the entire regional economic construction. Driven by the digital construction project, it can enhance the proportion of the cultural tourism industry in economic construction. By using the typical agricultural products as a key output, it can effectively enhance the economic income of local farmers. In the process of driving the development of the cultural tourism industry, the economic benefits of the cultural tourism industry will be significantly improved, which will effectively drive the long-term construction and development of a series of departments, such as local transportation, accommodation, tourism, and hygiene. At the same time, the state and government departments, in the process of conducting effective monitoring and management, can effectively integrate tourism information resources in different regions through the construction of digital tourism management platforms, and provide more accurate services to ensure that tourists’ needs are met. In Fig. 3, the elements included in rural cultural tourism were analyzed and surveyed.

Figure 3.

Analysis and investigation contained in rural cultural tourism.

In the process of conducting tourism economic benefits, through the establishment of a complete tourism economic benefit analysis indicator system, the important factors affecting rural cultural tourism resources are compared and analyzed, thereby the important role of the economic and tourism industry’s economic benefits in rural cultural tourism industry. For a comparative analysis, we take the fixed assets and tax rates of the rural cultural tourism industry as an important indicator, and conduct comprehensive analysis of the interest rates of the rural tourism and cultural industries, indirectly affecting tourism services, and indirectly serving tourism services. Establish the following analysis of the indicators of the division of interest rates [23, 24].

$\displaystyle f_{z}=\frac{S_{z1}+S_{z2}}{H_{z}}$ (1) $\displaystyle f_{j}=\frac{S_{j1}+S_{j2}}{H_{j}}$ (2) $\displaystyle f_{i}=\frac{S_{i1}+S_{i2}}{H_{i}}$ (3) $\displaystyle f=\frac{f_{z}+f_{j}+f_{i}}{3}$ (4)

Through the analysis of the above calculation formulas, we can find that in the process of promoting the development of the overall rural revitalization, the development of the rural cultural tourism industry needs to directly and indirectly the service industry to provide important technology, talents, and hardware support for the cultural tourism industry. The development of the cultural tourism industry, build a more harmonious and stable development environment, and promote the virtuous cycle of the cultural tourism industry in rural areas. In the analysis of the above three interest rates, comprehensive analysis of the different factors affecting the tax rate indicators, found that the state and government departments must comprehensively develop the development of the rural cultural tourism industry, provide important policy support and assistance, and promote rural cultural tourism. In the process of construction, the industry builds a stable management platform [25, 26].

4.3 Driving important measures to the rural cultural tourism industry

The implementation of rural revitalization strategies is an important strategic support to promote and drive the development of the rural cultural tourism industry. In the process of promoting and driving the development of the cultural tourism industry, through the development of more efficient management methods, more advanced management concepts, absorb more management talents, assist the rural cultural tourism industry, and build a scientific and efficient management platform. Promote the rural cultural tourism industry, build an integrated management model, allow the overall construction and long-term development, and build on the basis of more scientific and efficient infrastructure construction. The completion of the rural revitalization strategy and the development of the rural cultural tourism industry have an indiscriminate role. Compared with the implementation of the rural economic development strategy, the development of the rural cultural tourism industry is efficient and certain. Through the excavation of cultural tourism resources, it can be seen more efficiently that cultural tourism resources have led to the rural economic development. At the same time, the development of the cultural tourism industry must rely on the implementation of the strategy of revitalizing the countryside, and use the cultural characteristics of different regions and different regions to dig to better show rural culture, so that tourist customer groups can be greater satisfaction. In the process of driving the development of the cultural tourism industry, we must pay attention to the driving development of local agricultural products and agricultural by-products, and to expand the long-term development of agriculture and handicraft industry in rural areas by attracted customer groups with the cultural tourism industry, which can effectively drive culture long-term expansion of the tourism industry and economic contribution.

4.4 The rural revitalization strategy and the cultural tourism industry are inseparable

Rural revitalization and cultural tourism are inseparable. This indivisibility can be divided into three dimensions. First, the indivisibility of resources, human resources in rural areas, and natural resources provide ornamental attractions for cultural tourism. Cultural tourism can promote the development of rural resources through the dissemination of cultural attractions. Second, the information dimension, rural revitalization and cultural tourism are related to culture and share information resources. Third, the development dimension, rural revitalization can promote the development of cultural industries, the development of cultural industries can also accelerate the pace of rural revitalization. Therefore, rural revitalization strategy and cultural tourism industry are inseparable.

The long-term construction and development of the rural cultural tourism industry is inseparable from the strategy of rural revitalization. In the process of excavating rural cultural tourism resources, it promoted and driven the economic construction and development of rural areas, played an important role, and could see good economic benefits in the short term to drive the growth of GDP throughout the region. Through the extensive development of humanities and natural resources in different rural areas, it can promote and drive the long-term construction of various industries in rural areas and introduce more investment. During the implementation of the strategy of revitalizing the countryside, cultural tourism resources have an important position. Not only does the implementation of the rural revitalization strategy, it has absorbed greater and more investment resources, but also provides important support for local cultural construction and modern civilization construction. State and government departments should pay attention to the development of cultural tourism resources, ensure that the cultural resources of different regions have been fully tapped, and build a more scientific and efficient resource management platform, so that the development of the cultural tourism industry in various regions will be a benign development. The road fully meets the needs of different environments and different customer groups, builds more humane, scientific, intelligent, and efficient service management platforms, introduce management talents in scientific universities, and jointly promote the long-term development of the rural cultural tourism industry.

5. Conclusion

The widespread development of big data and the Internet of Things platform brings a new concept of development for the integration of rural revitalization strategies and cultural tourism resources. In the process of promoting the integration of cultural tourism resources in the state and government departments, we must pay attention to the use of advanced management concepts and advanced management platforms to allow cultural tourism resources to be effective show. In the process of fully integrating and expanding the strategy of rural revitalization, through the establishment of a more efficient policy system platform and management platform, using the comprehensive advantages of big data resources, giving full play to the huge economic benefits brought by cultural tourism resources, and the strategic process of rural revitalization and development strategy process. It plays an important role.

This article conducts an in-depth analysis of the development status of rural revitalization strategies and the development of rural cultural tourism resources, and has driven the role of promoting the implementation of rural revitalization strategies. The analysis of the theory has explored important factors affecting the expansion of rural cultural tourism resources, and proposed certain measures to drive and promote the implementation of the strategy of rural revitalization. At the same time, it also pointed out the cultural tourism industry as an important key point to drive and promote the implementation of the strategy of rural revitalization. It can introduce more investment in the implementation of rural revitalization strategies and bring more room for development. Scientific management models and talent teams can be introduced. It can ensure the effective implementation of the rural revitalization strategy.

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The integration of cultural tourism and rural revitalization in big data and the Internet of Things

Abstract

Keywords

1. Introduction

2. The current status of the development of rural cultural tourism industry

2.1 Transformation and development of rural history and cultural industry

Table 1 Different themes rural cultural tourism development points

2.3 The development prospects of big data and the Internet of Things technology to rural tourism

2.4 Rural cultural tourism provides a better development path for the construction of ecological civilization

3. The integration of rural cultural tourism and rural revitalization strategy

3.1 The new development model brought to rural cultural tourism in the era of big data

Table 2 Planning content of the development of rural cultural tourism industry and rural revitalization

Table 3 The development and application of rural cultural tourism resources under different elements

4.1 New path for the development of cultural tourism resources in big data platforms

4.1.1 Promoting the expansion of rural industries

4.1.3 Construct a scientific cultural tourism management platform

4.2 The economic benefits of cultural tourism

4.4 The rural revitalization strategy and the cultural tourism industry are inseparable

5. Conclusion

References

Table 1
Different themes rural cultural tourism development points

Table 2
Planning content of the development of rural cultural tourism industry and rural revitalization

Table 3
The development and application of rural cultural tourism resources under different elements