Abstract
For qualitative decision making problems based on decision makers’ (DMs’) risk preferences and unbalanced linguistic term sets (LTSs), a new linguistic multi-attribute decision making (MADM) method is developed. Firstly, a concept of the generalized linguistic term set (GLTS) with triangular fuzzy semantic information is introduced. In order to capture and measure the DM’s risk preference, a triangular fuzzy membership function with risk preference parameters is constructed. Then, based on the expected semantic information of linguistic terms given by the DM and the distance between two triangular fuzzy numbers, a nonlinear programming model is established to obtain an optimal GLTS. An approach to linguistic MADM considering the DM’s risk preference is developed and its detailed steps are given. Finally, a numerical example and a sensitivity analysis of risk preference parameters are examined to illustrate the feasibility and effectiveness of the proposed models.
Keywords
Introduction
Multi-attribute decision making (MADM) is an important research content of decision science, whose theory and methods have been widely applied in many fields [28, 35]. Because of the complexity of decision making environment and fuzziness of human cognition and judgment, it is difficult for decision makers (DMs) to use exact numbers to describe evaluation values of alternatives with respect to attributes in a large number of MADM problems. Thus, MADM has employed different forms to express evaluation values of alternatives with respect to attributes, such as interval numbers, triangular fuzzy numbers, trapezoid fuzzy numbers, intuitionistic fuzzy numbers, picture fuzzy numbers, linguistic terms, trapezoid fuzzy 2-tuples and so on [7, 40]. In linguistic MADM, a DM uses linguistic terms to express evaluation values of alternatives with regard to attributes. Therefore, the distribution and semantic information of linguistic terms in a linguistic term set (LTS) are crucial to the rationality and validity of solving linguistic MADM problems.
LTSs can be divided into two broad categories [2, 29]: balanced LTSs and unbalanced LTSs. Herrera and Martínez [15] proposed a 2-tuple linguistic representation model to transform linguistic terms in a balanced LTS into linguistic 2-tuples and gave a weighted aggregation method based on 2-tuple linguistic information. The 2-tuple linguistic harmonic operators were developed by Jin et al. [18] and applied to solve MADM problems based upon a balanced LTS. Some aggregation operators were developed to solve MADM problems with hesitant fuzzy linguistic information in Wei [31, 33], Wei et al. [34] and Lu and Wei [24]. Herrera et al. [14] established a hierarchical linguistic structure model to solve MADM problems based on linguistic terms in unbalanced LTSs. Wang and Hao [30] offered a proportional 2-tuple linguistic representation model to compute with words in an unbalanced LTS. Based on this proportional 2-tuple model, Li and Dong [20] put forward unbalanced 2-tuple linguistic aggregation operators to solve MADM problems with risk preferences and completely unknown attribute weights. Li et al. [21] proposed a personalized individual semantics model and a computing with words (CW) framework to deal with linguistic group decision making (GDM) problems involving a consensus process. Dong et al. [10] presented a consensus-based linear programming model for GDM with multi-granular unbalanced 2-tuple linguistic preference relations. Dong and Liu [23] proposed a two-stage linear programming model to solve the GDM problem based on heterogeneous preference relations with self-confidence. Donget al. [8] proposed an optimization-based approach to improve the consistency level of unbalanced linguistic preference relations. Dong et al. [9, 12] defined some CW methods to handle hesitant unbalanced fuzzy linguistic information and unbalanced 2-tuple linguistic information. Cabrerizo et al. [1, 3] studied on GDM problems with unbalanced linguistic information involving soft consensus measures and granular computing of linguistic information.
In practical linguistic MADM, DMs usually have risk preferences, such as the venture investment evaluation [20], the multi-attribute reverse auction problem [16] and so on. Risk preferences reflect DMs’ expectations and requirements on semantic values of linguistic terms in an LTS. Thus, it is an important content to study the semantic model of linguistic terms considering the DM’s risk preference on linguistic MADM. Zhou and Xu [41] extended the sigmoid function by introducing two parameters to reflect the DM’s risk preference. They constructed a generalized linguistic term set (GLTS) based on the extended sigmoid semantic function and applied it to qualitative MADM.
As the semantic value of a linguistic term based upon the extended sigmoid semantic function is in the form of exact numbers [41], it is difficult and inconvenient to describe the fuzziness and uncertainty of linguistic terms. Therefore, in this paper, a triangular fuzzy membership function is established to express semantic information of a linguistic term based on the DM’s risk preference. A nonlinear programming model is developed to construct a GLTS of the DM with the risk preference, and then a method is presented to deal with linguistic MADM involving DMs’ risk preferences.
The rest of this paper is laid out as follows. Basic concepts and properties of LTSs and triangular fuzzy numbers are introduced in Section 2. The definition of the GLTS based on triangular fuzzy numbers involving risk preference parameters is proposed and the method for solving risk preference parameters is designed in Section 3. Section 4 proposed an approach to solve linguistic MADM problems considering DMs’ risk preferences. In Section 5, a numerical example about contingency plans for emergency events and a sensitivity analysis of risk preference parameters are presented to explain that the proposed models are feasible and effective, and then their advantages are discussed. Finally, research conclusions and future works are given in Section 6.
Preliminaries
An LTS is made up of linguistic evaluation terms. Generally, a set of linguistic terms can be expressed as follows [15]:
For example, when g = 6, an LTS which is composed of seven linguistic evaluation terms is expressed as:
The LTS S* has the following characteristics [15]: The order characteristic: when i > j, then A negation operator is existed, A maximization operator is existed: when A minimization operator is existed: when
Xu [37] proposed another representation model for an LTS:
A set of linguistic terms S has the following two important properties: The order property: when i > j, then s
i
> s
j
and vice versa; There is a negation operator, Neg (s
i
) = s-i, where Neg (s0) = s0.
Although the representation of the subscript of linguistic term labels in the LTS S is different from the one in the LTS S*, they have the same ability to express linguistic evaluation terms. For instance, the above LTS S* with seven granularities can be equivalently represented as:
In linguistic MADM analysis, a DM sometimes needs to adopt an unbalanced LTS (see Fig. 1) to express his/her evaluation information [9, 41]. For the convenience of symbolic representation, this paper still employs S to indicate an unbalanced LTS. That is

A set of six asymmetrical and non-uniform linguistic terms.
Obviously, the granularity of an unbalanced LTS can be an even number (see Fig. 1). Thus, the inverse operation of linguistic terms may not always be found.
The semantic information of linguistic terms in an LTS can be described by fuzzy numbers, such as triangular fuzzy numbers, trapezoidal fuzzy numbers and so forth.
Let
In order to compare and rank triangular fuzzy numbers, the following possibility degree formula was introduced by Xu [36].
where
A possibility degree matrix P = (p
ij
) n×n is obtained by Equation (5), where p
ij
denotes a possibility degree of
Then, a vector ω = (ω1, …, ω n ) T can be received from the possibility degree matrix P. The corresponding ranking of alternatives is acquired by a descending order of ω i (i = 1, 2, …, n).
In order to measure the uncertainty of linguistic terms and the influence of DMs’ risk preferences on semantic values of linguistic terms, this section proposes a concept of GLTSs with triangular fuzzy semantic information, and a nonlinear programming model is established to determine risk preference parameters in a GLTS.
The description of a GLTS based on triangular fuzzy numbers
For the sake of describing and measuring DMs’ risk preferences, the triangular fuzzy number
where θ1 and θ2 are the DM’s risk preference parameters, which satisfy θ1, θ2 > 0.
When θ1 > θ2, then the DM prefers to make a decision with risk seeking. When θ1 = θ2, then the DM prefers to make a decision with neutral risk. When θ1 < θ2, then the DM prefers to make a decision with risk aversion [41]. Clearly,
When τ1 = τ2 > 1 and θ1 ≠ θ2, then
If τ1 = τ2 > 1 and θ1 = θ2, then
Based on Definition 1, for the set of seven linguistic terms S in Section 2, a GLTS considering risk preferences is denoted as:
Suppose that
Solving the above model (11), we obtain optimal values denoted by
Solving the nonlinear programming model (11) yields optimal risk preference parameters
It is easy to verify that

A set of asymmetrical and non-uniform linguistic terms
The optimal risk preference parameters are obtained as
It is easy to verify that

A set of symmetrical and non-uniform linguistic terms
It is easy to verify that
By solving the nonlinear programming model (11), we obtain optimal risk preference parameters
It is easy to verify that

A set of approximately uniform and symmetrical linguistic terms
In linguistic MADM, let X ={ x1, x2, … , x
n
} be a finite set of alternatives, A ={ a1, a2, …, a
m
} be a finite set of attributes, where x
i
(i = 1, 2, …, n) and a
j
(j = 1, 2, …, m) denote the ith alternative and the jth attribute respectively. Suppose that w = (w1, w2, …, w
m
)
T
is a weight vector with w
j
∈ [0, 1] and
In this section, an example adapted from [26] is used to illustrate the feasibility and validity of the proposed method. A sensitivity analysis of risk preference parameters is presented to analyze the influence on the ranking order of alternatives.
The analysis of a numerical example
Suppose that there are four contingency plans X ={ x1, x2, x3, x4 } for a company to choose after preliminary screening to deal with emergency events.
A DM evaluates the contingency plans in terms of the following four attributes: Rationality a1; Feasibility a2; Quickness a3; Sufficiency a4.
Assume that the values of attribute weights are the same, and the DM employs the set of seven linguistic terms S presented in Section 2 to provide a decision matrix with linguistic terms for these contingency plans, which is shown in Table 1.
The decision matrix with linguistic terms given by a DM
The decision matrix with linguistic terms given by a DM
Based on the linguistic MADM method proposed in Section 4, the specific procedure is described as follows:
Solving the model (11) yields optimal risk preference parameters
Employ Equation (6) to compute the ranking value vector ω = (0.2155, 0.2758, 0.2305, 0.2782) T based on the possibility degree matrix P. Because ω4 > ω2 > ω3 > ω1, the ranking order of the four alternatives is x4 ≻ x2 ≻ x3 ≻ x1. Thus, the best contingency plan is x4.
Generally speaking, different DMs have different risk preferences. Thus, different ranking orders for all alternatives may be obtained based on the same decision matrix S° with linguistic labels by using the decision model in Section 4. For example, if the DM with neutral risk gives a set of accepted triangular fuzzy semantic values
According to Step 4 and Step 5 given in Section 4.1, triangular fuzzy evaluation values of the four alternatives x
i
(i = 1, 2, 3, 4) are obtained as follows:
Employ Equation (5) to get the following possibility degree matrix:
Then utilize Equation (6) to derive the following ranking value vector
Because ω2 > ω4 > ω3 > ω1, the ranking order of the four alternatives is x2 ≻ x4 ≻ x3 ≻ x1. Accordingly, the best contingency plan is x2.
From the above result we can see that the ranking order of alternatives and the best alternative may be changed by different risk preferences. So we should make a sensitivity analysis of risk preference parameters.
First of all, we make a detailed classification on the DM’s risk preference as per the risk types given in Section 2.1. When θ1 - θ2 ≥ 1, the DM belongs to the type of strong risk seeking (SRS); When 0 < θ1 - θ2 < 1, the DM belongs to the type of general risk seeking (GRS); When θ1 = θ2, the DM belongs to the type of neutral risk (NR); When θ2 - θ1 ≥ 1, the DM belongs to the type of strong risk aversion (SRA); When 0 < θ2 - θ1 < 1, the DM belongs to the type of general risk aversion (GRA).
Based on the above five risk preference types, we have nine sets of risk preference parameters. The ranking results of the four alternatives under different risk preference types are obtained and shown in Table 2.
Ranking results based on different risk preference types
Ranking results based on different risk preference types
The following conclusions can be received from Table 2:
In the case of different values of risk preference parameters, decision results are basically consistent. The best alternative is x2 or x4. However, there are different ranking orders for the four alternatives. For the same risk preference type, different parameter values will lead to various ranking results of the four alternatives because of the different intensity of risk seeking or aversion. For instance, for the type of SRS, the intensity of the DM’s risk seeking listed in numbering #1 is stronger than the one listed in numbering #2. The bigger the value of θ1 - θ2, the stronger the intensity of the DM’s risk seeking. As can be seen from Table 2, the best contingency plan is x2 under the situations of the risk preference parameters listed in numberings #1, #3, #4, #5 and #6, and the best contingency plan is x4 under the situations of risk preference parameters listed in numberings #2, #7, #8 and #9. In addition, for the ranking value vectors listed in numberings #2 and #6, the difference between x2 and x4 is smaller, i.e., |ω2 - ω4| < 0.01. Thus, any of alternatives x2 and x4 can be chosen as the best contingency plan.
In this paper, we study the qualitative decision making problems based on an unbalanced LTS and considering the DM’s risk preference. Because different qualitative decision making problems may adopt different types of LTSs and the linguistic terms are uncertain, we propose the concept of a GLTS with triangular fuzzy semantic information. A triangular fuzzy membership semantic function with risk preference parameters is constructed. We establish a nonlinear programming model to obtain optimal risk preference parameters on the basis of accepted semantic values of linguistic terms. Afterwards, we present a linguistic MADM method. Finally, a numerical example and a sensitivity analysis about risk preference parameters are provided to show that the proposed models are feasible andeffective.
The advantages of the proposed models have two aspects. Firstly, in response to different qualitative decision making problems, the GLTS defined in Section 3 can simulate different types of LTSs and is capable of meeting the DM’s need better. Secondly, triangular fuzzy numbers with two risk preference parameters are introduced to characterize semantic information of linguistic terms. Based on the DM’s expected or accepted fuzzy semantic values, an optimal GLTS can be determined by solving the proposed nonlinear programming model.
In the future, we will study how to directly determine values of risk preference parameters and design a GLTS under the condition that the type of the DM’s risk preference is known. Another study is the application of the proposed models to real decision problems such as mobile decision support systems [25] and digital library evaluation [4, 5].
Footnotes
Acknowledgments
We are grateful to the Editor, Prof. Enrique Herrera-Viedma, and three anonymous reviewers for their valuable comments and suggestions. This work is supported by the National Natural Science Foundation of China under Grant 71671160 and the Zhejiang Provincial Natural Science Foundation of China under Grant LY15G010004.
