Abstract
In this paper, we investigate the multiple attribute decision making problems for evaluating the management performance for the transnational corporation with 2-tuple linguistic information. Motivated by the ideal of generalized weighted Bonferroni mean and dual generalized weighted Bonferroni mean, we develop the 2-tuple linguistic generalized Bonferroni mean (2TLGBM) operator and the 2-tuple linguistic dual generalized Bonferroni mean (2TLDGBM) operator for aggregating the 2-tuple linguistic information. For the situations where the input arguments have different importance, we then define the 2-tuple linguistic generalized weighted Bonferroni mean (2TLGWBM) operator and the 2-tuple linguistic dual generalized weighted Bonferroni mean (2TLDGWBM), based on which we develop the procedure for multiple attribute decision making under the 2-tuple linguistic environments. At last, a numerical example for evaluating the management performance for the transnational corporation is provided to illustrate the proposed method. The result shows the approach is simple, effective and easy to calculate.
Keywords
Introduction
Multiple attribute decision making is a usual task in human activities. It consists of finding the most preferred alternative from a given alternative set. The increasing complexity of the socio-economic environment makes it less and less possible for a single decision maker to consider all relevant aspects of a problem. As a result, many decision making processes take place in group settings in the real life situation. However, under many conditions, for the real multiple attribute decision making problems, the decision information about alternatives is usually uncertain or fuzzy due to the increasing complexity of the socio-economic environment and the vagueness of inherent subjective nature of human think, thus, numerical values are inadequate or insufficient to model real-life decision problems. Indeed, human judgments including preference information may be stated in linguistic terms [1–30].
Ever since 1990s, Corporate Social Responsibility (CSR) has been an issue that attracts the attention from enterprises, academia, governments and non-governmental organizations. Multinational Corporations (MNCs) as enterprises operated across cultures and regions, their CSR actions will affect in even a wider scope, thus cause more attention. Before finally propose the new CSR Standards System for MNCs, the author first categorize the current research on CSR for MNCs home and abroad. Generally speaking, currently the number of researches on the CSR issues of MNCs has been increasing. Internationally, researchers mainly focus on using institutional structure difference and stakeholder theories to explain the difference in MNCs’ CSR practices in the home countries and host countries, some empirical studies have been carried out as well. While as the FDI’s increase in both scale and scope in China, there are also more researches on MNCs’ CSR in China as well, but generally speaking the number is not so big, some empirical studies have been done, but mainly based on single cases or focused on descriptive study. Nowadays, the researches in China on MNCs’ CSR are still mainly about the introduction of the CSR standards, especially the international standards, it is lack of the theoretical explanation on the CSR practices of MNCs in China, for the phenomenon of ‘double standards’ adopted by MNCs and the ‘inconsistency’ of MNCs’ CSR practice in home countries and host countries, almost no explanation is provided, let alone presenting a new standards system can be used to direct MNCs’ CSR practice in China.
In this paper, we investigate the multiple attribute decision making problems with 2-tuple linguistic information. Motivated by the ideal of Bonferroni mean [31] and geometric Bonferroni mean [32], we investigate the multiple attribute decision making problems for evaluating the management performance for the transnational corporation with 2-tuple linguistic information. Motivated by the ideal of generalized weighted Bonferroni mean and dual generalized weighted Bonferroni mean, we develop the 2-tuple linguistic generalized Bonferroni mean (2TLGBM) operator and the 2-tuple linguistic dual generalized Bonferroni mean (2TLDGBM) operator for aggregating the 2-tuple linguistic information. For the situations where the input arguments have different importance, we then define the 2-tuple linguistic generalized weighted Bonferroni mean (2TLGWBM) operator and the 2-tuple linguistic dual generalized weighted Bonferroni mean (2TLDGWBM), based on which we develop the procedure for multiple attribute decision making under the 2-tuple linguistic environments. At last, a numerical example for evaluating the management performance for the transnational corporation is provided to illustrate the proposed method. The result shows the approach is simple, effective and easy to calculate.
Preliminaries
Herrera [1, 2] first introduced the 2-tuple fuzzy linguistic approach for overcoming the drawback of the classical computational models, which include the semantic model and symbolic model. The 2-tuple linguistic model is a kind of new information processing method. It takes 2-tuple to represent linguistic assessment information and carry out operation. The basic concept of linguistic 2-tuple is symbolic translation. The 2-tuple linguistic representation and computational model has received more and more attention since its appearance.
In the following, we shall introduce the definition of the 2-tuple linguistic representation and computational model.
Let S ={ s i |i = 1, 2, ⋯ , t } be a linguistic term set with odd cardinality. Any label, s i represents a possible value for a linguistic variable, and it should satisfy the following characteristics [1, 2]:
(1) The set is ordered:s i > s j , if i > j; (2) Max operator:max(s i , s j ) = s i , if s i ≥ s j ; (3) Min operator: min(s i , s j ) = s i , if s i ≤ s j . For example, S can be defined as
Herrera and Martinez [1, 2] developed the 2-tuple fuzzy linguistic representation model based on the concept of symbolic translation. It is used for representing the linguistic assessment information by means of a 2-tuple (s i , α i ), where s i is a linguistic label from predefined linguistic term set S and α i is the value of symbolic translation, and α i ∈ [- 0.5, 0.5) .
From Definitions 1 and 2, we can conclude that the conversion of a linguistic term into a linguistic 2-tuple consists of adding a value 0 as symbolic translation:
If k < l then (s
k
, a
k
) is smaller than (s
l
, a
l
); If k = l then if a
k
= a
l
, then (s
k
, a
k
), (s
l
, a
l
) represents the same information; if a
k
< a
l
then (s
k
, a
k
) is smaller than (s
l
, a
l
); if a
k
> a
l
then (s
k
, a
k
) is bigger than (s
l
, a
l
).
Beliakov et al. [33] further extended the BM operator by considering the correlations of any three aggregated arguments instead of any two.
In particular, if r = 0, then the GBM operator reduces to the BM operator. However, it is noted that both BM operator and the GBM operator do not consider the situation that i = j or j = k or i = k, and the weight vector of the aggregated arguments is not also considered. To overcome this drawback, Xia et al. [34] defined the weighted version of the GBM operator.
In the following, we shall develop 2-tuple linguistic generalized Bonferroni mean (2TLGBM) operator and 2-tuple linguistic generalized weighted Bonferroni mean (2TLGWBM) operator.
If r = 0, then the 2TLGBM operator reduces to the 2TLBM operator.
However, it is noted that both 2TLBM operator and the 2TLGBM operator do not consider the situation that i = j or j = k or i = k, and the weight vector of the aggregated arguments is not also considered. To overcome this drawback, we shall propos the weighted version of the 2TLGBM operator.
It can be easily proved that the 2TLGWBM operator has the following properties.
Let x ={ (r1, a1) , (r2, a2) , …, (r
n
, a
n
) } be a set of 2-tuple linguistic variables. If all (r
j
, a
j
) (j = 1, 2, ⋯ , n) are equal, i.e. (r
j
, a
j
) = (r, a) for all j, then
Let x ={ (r1, a1) , (r2, a2) , …, (r
n
, a
n
) } be a set of 2-tuple linguistic variables, and let
Then
Let x ={ (r1, a1) , (r2, a2) , …, (r
n
, a
n
) } and
Let x ={ (r1, a1) , (r2, a2) , …, (r
n
, a
n
) } and
Some special cases can be obtained as the change of the parameters as follows. If r = 0, then the 2-tuple linguistic generalized weighted Bonferroni mean (2TLGWBM) operator reduces to the 2-tuple linguistic weighted Bonferroni mean (2TLGWBM) operator.
If r = 0, q = 0, the 2-tuple linguistic generalized weighted Bonferroni mean (2TLGWBM) operator reduces to the following:
If p = 1, the 2-tuple linguistic generalized weighted Bonferroni mean (2TLGWBM) operator reduces to 2-tuple linguistic weighted averaging (2TLWA) operator. If p → 0, the 2-tuple linguistic generalized weighted Bonferroni mean (2TLGWBM) operator reduces to 2-tuple linguistic weighted geometric (2TLWG) operator. If p→ ∞, the 2-tuple linguistic generalized weighted Bonferroni mean (2TLGWBM) operator reduces to 2-tuple linguistic max operator.
Beliakov et al. [33] further extended the BM operator by considering the correlations of any number of aggregated arguments instead of any two.
In the following, we shall develop 2-tuple linguistic Dual generalized Bonferroni mean (2TLDGBM) operator and 2-tuple linguistic Dual generalized weighted Bonferroni mean (2TLDGWBM) operator.
then 2TLDGBM t j is called the 2-tuple linguistic Dual generalized Bonferroni mean (2TLDGBM) operator.
If t
j
= 0 (j = 4, 5, ⋯ , k), then the 2TLDGBM operator reduces to the 2TLGBM operator.
If t
j
= 0 (j = 3, 4, ⋯ , k), then the 2TLDGBM operator reduces to the 2TLBM operator.
However, it is noted that the 2TLDGBM operator do not consider the weight vector of the aggregated arguments. To overcome this drawback, we shall propos the weighted version of the 2TLDGBM operator.
It can be easily proved that the 2TLDGWBM operator has the following properties.
Let x = {(r1, a1), (r2, a2), …, (r
n
, a
n
)} be a set of 2-tuple linguistic variables. If all (r
j
, a
j
) (j = 1, 2, ⋯, n) are equal, i.e. (r
j
, a
j
) = (r, a) for all j, then
Let x ={ (r1, a1) , (r2, a2) , …, (r
n
, a
n
) } be a set of 2-tuple linguistic variables, and let
Then
Let x ={ (r1, a1) , (r2, a2) , …, (r
n
, a
n
) } and
Let x ={ (r1, a1) , (r2, a2) , …, (r
n
, a
n
) } and
Some special cases can be obtained as the change of the parameters as follows.
If t
j
= 0 (j = 4, 5, ⋯ , k), then the 2-tuple linguistic dual generalized weighted Bonferroni mean (2TLDGWBM) operator reduces to the 2-tuple linguistic generalized weighted Bonferroni mean (2TLGWBM) operator.
If t
j
= 0 (j = 3, 4, ⋯ , k), the 2-tuple linguistic dual generalized weighted Bonferroni mean (2TLDGWBM) operator reduces to the following:
If t
j
= 0 (j = 2, 3, ⋯ , k), the 2-tuple linguistic dual generalized weighted Bonferroni mean (2TLDGWBM) operator reduces to the following:
In this section, we shall utilize the developed operators to multiple attribute decision making.
For a multiple attribute decision making problems with linguistic information, let A ={ A1, A2, ⋯ , A
m
} be a discrete set of alternatives, G ={ G1, G2, ⋯ , G
n
} be the set of attributes, whose weight vector is ω = (ω1, ω2, ⋯ , ω
n
),with ω
j
≥ 0, j = 1, 2, ⋯ , n,
In what follows, we shall apply the 2TLGWBM operator to solve the MADM problems with linguistic variables.
OR
In this section, we present an empirical case study of evaluating the management performance for the transnational corporations. The management performance of five possible transnational corporations A i (i = 1, 2, 3, 4, 5) is evaluated according to the following four attributes: G1 is the costs of management; G2 is the contribution to organization performance; G3 is the effort to transform from current system; G4 is the outsourcing management performance, their weight vector is w = (0.3, 0.2, 0.2, 0.3). The management performance of five possible transnational corporations A i (i = 1, 2, ⋯ , 5) are to be evaluated using the linguistic variables by the decision maker under the above four attributes, as listed in the following Table 1.
Decision matrix R
Decision matrix R
Then, we utilize the proposed approach to get the most desirable transnational corporations.
Decision matrix
The overall preference values of the transnational corporations
Ordering of the transnational corporations
In this paper, we investigate the multiple attribute decision making problems for evaluating the management performance for the transnational corporation with 2-tuple linguistic information. Motivated by the ideal of generalized weighted Bonferroni mean and dual generalized weighted Bonferroni mean, we develop the 2-tuple linguistic generalized Bonferroni mean (2TLGBM) operator and the 2-tuple linguistic dual generalized Bonferroni mean (2TLDGBM) operator for aggregating the 2-tuple linguistic information. For the situations where the input arguments have different importance, we then define the 2-tuple linguistic generalized weighted Bonferroni mean (2TLGWBM) operator and the 2-tuple linguistic dual generalized weighted Bonferroni mean (2TLDGWBM) operator, based on which we develop the procedure for multiple attribute decision making under the 2-tuple linguistic environments. At last, a numerical example for evaluating the management performance for the transnational corporation is provided to illustrate the proposed method. The result shows the approach is simple, effective and easy to calculate. In the future, we shall continue working in the extension and application of the developed operators to other domains.
