Abstract
An Internet Marketing Multi-Agent System (IMMAS) has been proposed to enhance traditional Internet marketing mechanism through the mobile agent technique [3]. A critical design of the proposed system is the introduction of two software agents, namely a Sales agent and a Personal agent, for performing the delegated jobs of the designated marketing activity helping customers to assist his own job administration respectively. This paper is aimed to report the architecture for IMMAS represented in form of Agent UML (AUML) specifications. The strength of a multi-agent architecture is highly dependent on the coordination of multiple distributed software components. Therefore, the description of IMMAS architecture will be focused on the coordination and interaction patterns among multiple agents in a three-layer presentation. This architecture could be helpful to and used as the reference for later software engineers in agent-based software systems.