Abstract
In this case study, designers proactively proposed new product ideas to a client by using an ergonomic approach. This approach differs from a more traditional approach where one works within a specific, clientdefined project. The methodology used included basic ergonomic techniques such as task analysis and information gathering sessions conducted with users. It was adapted so that these enriched user sessions could be conducted within a short time period. After meeting with five users in seven days, designers identified 20 problems that could be tackled and eight design ideas that could be implemented over the short, medium and long term. The ideas encompassed a wide range of potential projects, including physical product improvements, new product lines, Web-site and software improvements and longer term research. Problems identified and ideas generated involved many disciplines including occupational therapy, mechanical engineering, graphical design, software engineering, sales and manufacturing know-how. This wide range was possible because designers were not constrained to specific project scopes and timelines. The client was involved in the idea evaluation process. As a result of this study two new projects were initiated so far.