It is not just publicly funded universities that are facing a cold and hard future in the aftershock of the 2008 global banking crisis. Nations, such as Ireland, are similarly affected as states seek to appease ‘the markets’ and cover private banks' losses at the public's expense. As this wave of neoliberalisation, or market fundamentalism, proceeds we may ask: what is the role of sociology? Drawing from an exploratory study of financial activism, notably silver vigilantism and the Crash JP Morgan Campaign, this paper endorses global public sociology among threatened publics. As per Michael Burawoy's calls for public sociology, this entails promoting reflexive knowledge and democratic dialogue in the defence of civil society. After outlining the core tenets, strengths and weaknesses of silver vigilantism, the role of public sociology and the need for further research are underscored as the economic crisis continues in post ‘Celtic Tiger' Ireland and beyond.
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