Tourism Yield of Different Market Segments: A Case Study of Hawaii

Abstract

This paper estimates the economy-wide economic impacts of tourism for various market segments. Moving beyond volume (arrivals) versus value (direct tourism expenditure), the author examines various economy-wide measures of economic impact. Different visitor spending has different flow-on effects, depending on each sector's taxation rate, import quotient and capital–labour ratio. It is important for destination marketing organizations and tourism policy makers to factor in these characteristics when considering the full economic impact of tourism expenditure.

Keywords

tourism yield visitor expenditure market segmentation destination marketing CGE modelling Hawaii

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