This study explores the all-inclusive board formula, recently expanded to traditional and mature destinations. Using a visitor survey conducted in Mallorca, Spain, tourists' main motivations, characterization and spending are explored. In addition, the study analyses the relationship between the all-inclusive formula and loyalty, a key factor for traditional resorts in the Mediterranean that are located near their main origin markets and record high levels of repeat tourism. The statistical evidence suggests that all-inclusive tourists have a lower level of spending, a lower ratio of repeat visit intention and a lower level of satisfaction.
AlegreJ.PouL.L. (2008), ‘Tourism expenditure and all-inclusive packages – the case of a mature Mediterranean destination’, Tourism Economics, Vol 14, pp 645–655.
HarrisJ.BlairE.A. (2006), ‘Consumer preference for product bundles. The role of reduced search costs’, Journal of the Academy of Marketing Science, Vol 34, pp 506–513.
5.
HornerS.SwarbrookeJ. (2004), International Cases in Tourism Management, Butterworth-Heinemann, Oxford, Chapter 22, pp 226–232.
6.
IssaJ.J.JayawardenaCh. (2003), ‘The ‘all-inclusive’ concept in the Caribbean’, International Journal of Contemporary Hospitality Management, Vol 15, pp 167–171.
7.
KocE. (2006), ‘Total quality management and business excellence in services: The implications of all-inclusive pricing system on internal and external customer satisfaction in the Turkish tourism market’, Total Quality Management, Vol 17, pp 857–877.
