A Study of Traveller Decision-Making Determinants: Prioritizing Destination or Travel Mode?

Abstract

This paper focuses on how travellers prioritize their choices in making a final decision on their holiday destination and travel conditions, especially on how they consider the ‘all-inclusive’ travel mode. The authors use 1,065 observations from a visitor exit survey (in two waves: 2006 and 2012) to examine the determinants of prioritizing destination choice or travel mode in the holiday decision-making process. Estimating a multinomial model, they find that the decision structure of those individuals who prioritize destination is different from that of those who prioritize the travel mode. The paper also contributes to research on the intention to return to a destination related to the intention to repeat the same holiday formula. The authors distinguish between those tourists who prioritize destination choice and those who prioritize the travel mode. Through an estimated sequential model, they present the results of the revisiting patterns for these two groups.

Keywords

all-inclusive prioritizing decisions revisiting destination choice travel mode

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