International Journal of Market Research

Founded in 1958 the aim of the International Journal of Market Research (IJMR) is to publish original research addressing key challenges in market research and insight.

IJMR is SSCI-ranked, rated as an ‘A’ quality journal by the ABDC, and as an ‘Internationally Recognised’ (2*) journal in the CABS Academic Journal Guide.

The IJMR is first and foremost an applied journal that seeks to encourage a dialogue between practitioners, academics, and those in the business or public sectors who rely on research and insight to make effective decisions, deliver impact and drive change. IJMR publishes theoretical and empirical papers from both established and emerging scholars, and from a wide range of methodological backgrounds.

IJMR seeks to achieve impact through the relevance of the work it publishes. Papers must address a problem of relevance to stakeholders and provide actionable insights for practice. Whilst broad based, IJMR typically publishes papers that either make a methodological contribution or are novel examples of applied consumer research. Papers published in IJMR usually fall into one of the following categories:

• Papers that advance methodological thinking. For example, through demonstrating a new technique, a significant advancement of an existing technique or a review of the effectiveness of existing techniques. The methodological contribution must be clear and widely applicable.

• Papers that address a key issue relating to policy or ethical or managerial problems emerging from research practice. For example, papers relating to research ethics and codes, or broader ethical concerns over privacy, inclusive research or the impacts of new technologies.

• Papers that provide new insights into consumer research that have broad applications. These insights are embedded in real expertise in the research phenomena.

• A research note introducing a new issue for research practice or providing a call to action. For example, on a topic where the author feels that wider research evidence would be beneficial (e.g. outlining a new technique requiring more extensive validation).

This journal is a member of the Committee on Publication Ethics (COPE).

Submit your manuscript today at https://mc.manuscriptcentral.com/intjmr.