Editorial board

Florian Von Wangenheim ETH Zurich, Switzerland

Vikas Mittal Rice University, USA
Bart Lariviere Ghent University, Belgium
Elina Jaakkola Univeristy of Turku, Finland
Beibei Dong Lehigh University, USA

Werner Kunz University of Massachusetts, Boston, USA

Leonard Berry Texas A&M University, USA
Mary Jo Bitner Arizona State University, USA
Michael K. Brady Florida State University, USA
Stephen W. Brown Arizona State University, USA
Bo Edvardsson Karlstad University, Sweden
Christian Gronroos Hanken School of Economics, Finland
Ming-Hui Huang National Taiwan University, Taiwan
Kay Lemon Boston College, USA
Parsu Parasuraman University of Miami, USA
Adrian Payne University of New South Wales, Australia
Linda Price University of Wyoming, USA
Roland Rust University of Maryland, USA
Benjamin Schneider University of Maryland, USA
Jagdish Sheth Emory University, USA
Steven Shugan University of Florida, USA
James (Jim) Spohrer IBM, USA
Valarie Zeithaml University of North Carolina at Chapel Hill, USA

Michael Ahearne University of Houston, USA
Sascha Alavi TU Dortmund, Germany
Todd Arnold Oklahoma State, USA
Seigyoung Auh Thunderbird School of Global Management, USA
Richard P. Bagozzi University of Michigan, USA
Tom Baker The University of Alabama, USA
Sabine Benoit Singapore Management University, Singapore
Vera Blazevic Radboud University, The Netherlands
Markus Blut Durham University, UK
Tilo Bohmann University Hambug, Germany
Sterling Bone Utah State University, USA
Tom Brown Bethel University, USA
Kimmy Wa Chan Hong Kong Baptist University, Hong Kong
Jennifer Chandler California State University, Fullerton, USA
Jerome Cronin Florida State University, USA
Ad De Jong Copenhagen Business School, Denmark
Arne De Keyser EDHEC Business School, Belgium
Paul Fombelle Northeastern University, USA
Andrew Gallan St. John Fisher University, USA
Yany Gregoire HEC Montreal, Canada
Anders Gustafsson BI Norwegian Business School, Norway
Johannes Habel University of Houston, USA
Simon Hazée UC Louvain, Belgium
Ronald Hill American University
Jens Hogreve Catholic University of Eichstaett-Ingolstadt, Germany
Linda Hollebeek Sunway University, Malaysia
Mark Houston Texas Christian University, USA
P.K. Kannan University of Maryland, USA
Ingo Karpen Karlstad University, Sweden
Mirella Kleijnen Vrije Universiteit Amsterdam, Netherlands
Christian Kowalkowski Linköping University, Sweden
Paul Maglio University of California, Merced, USA
Dominik Mahr Maastricht University, Netherlands
Ashwin Malshe University of Texas, San Antonio, USA
Anna Mattila Pennsylvania State University, USA
Martin Mende Arizona State University, USA
Bulent Menguc Illinois State University, USA
Andrea Ordanini Bocconi University, Italy
Chiara Orsingher University of Bologna, Italy
Parsu Parasuraman University of Miami, USA
Lia Patricio University of Porto, Portugal
Tobias Schäfers Copenhagen Business School, Denmark
Jagdip Singh Case Western Reserve University, USA
Per Skalen Karlstad University, Sweden
Bernd Skiera Goethe University Frankfurt, Germany
Tuure Tuunanen University of Jyväskylä, Finland
Jenny van Doorn University of Groningen, Netherlands
Yves van Vaerenbergh KU Leuven, Belgium
Clay Voorhees University of Alabama, USA
Chris Voss London Business School, UK
Martin Wetzels EDHEC Business School, France
Lars Witell Linköping University, Sweden
Nancy Wuenderlich Technology Technische Universität Berlin, Germany

Carl-Philip Ahlbom University of Bath, UK
Lerzan Aksoy Fordham University, USA
Matthew Alexander University of Strathclyde, UK
Linda Alkire Texas State University, USA
Eugene Anderson Syracuse University, USA
Tor Andreassen NHH Norweigan School of Economics, Norway
Mathieu Béal EMLYON Business School, France
Sharon Beatty University of Alabama, USA
Leonard Berry Texas A&M University, USA
Lance Bettencourt Texas Christian University, USA
Nicola Bilstein University of Bayreuth, Germany
Lorena Blasco-Arcas ESCP Business School, France
Chris Blocker Colorado State University, USA
Liliana Bove The University of Melbourne, Australia
Christoph Breidbach University of Melbourne, Australia
Elizabeth (Lisa) Brüggen Maastricht University, the Netherlands
Alex Buoye St. John's University, USA
Cheryl Burke-Jarvis Florida Atlantic University, USA
Riza Casidy Macquarie University, Australia
Nawar Chaker University of Tennessee, Knoxville, USA
Wei-Lun Chang National Taipei University, Taiwan
Helen Chun Cornell University School of Hotel Administration, USA
Tuck Siong Jonah Chung ESSEC Business School, Singapore
Robert Ciuchita Hanken School of Economics, Finland
Charles Colby Rockbridge Associates, USA
Tracey Danaher Monash University, Australia
Ilias Danatzis King's College London, UK
Kate Daunt Cardiff University, UK
Kaat De Pourcq Ghent University, Belgium
Thomas Dotzel McGill University, Canada
Andreas Eggert University of Paderborn, Germany
Andreas Eisingerich Imperial College London, UK
Amber Epp University of Wisconsin-Madison, USA
Amy Fehl NEOMA Business School, France
Ray Fisk Texas State University, USA
Andrea Flynn University of San Diego, USA
Olivier Furrer University of Fribourg, Switzerland
Lily (Xuehui) Gao Stockholm School of Economics, Sweden
Mike Giebelhausen Clemson University, USA
Spiros Gounaris University of Strathclyde, Scotland
Jorge Grenha Teixeira University of Porto, Portugal
Dhruv Grewal Babson College, USA
Markus Groth UNSW Sydney, Australia
Thorsten Gruber Loughborough Univeristy, UK
Wafa Hammedi University of Namur, Belgium
Colleen Harmeling University of Kentucky, USA
Lloyd Harris University of Manchester, UK
Greg Heim Texas A&M University, USA
Nima Heirati University of Reading, UK
Alex Henkel Open University of The Netherlands, Netherlands
Bieke Henkens Eindhoven University of Technology, Netherlands
Charles Hofacker Florida State University, USA
Maria Holmlund-Rytkönen Hanken School of Economics, Finland
Jonas Holmqvist KEDGE Business School, France
Steven Hoornaert IESEG School of Management, France
Carol Jones University of Alabama, USA
Brett Josephson George Mason University, USA
Sertan Kabadayi Fordham University, USA
Omid Kamran-Disfani Southern Illinois University-Carbondale, USA
Ujwal Kayande Melbourne Business School, Australia
Timothy Keiningham St. John's University, USA
Carol Kelleher Cork University, Ireland
Mansur Khamitov Indiana University, USA
Jan Kietzmann University of Victoria, Canada
Kaisa Koskela-Huotari Stockholm School of Economics, Sweden
Per Kristensson Karlstad University, Sweden
Piyush Kumar University of Georgia, USA
Justin Lawrence Oklahoma State University, USA
Sarah Leroi-Werelds Hasselt University , Belgium
Xueni (Shirley) Li Hongkong Baptist University, Hong Kong
Jiun-Sheng Chris Lin National Taiwan University, Taiwan
Melanie Lorenz Florida Atlantic University, USA
Janet McColl-Kennedy University of Queensland, Australia
Matthew Meuter California State University, Chico, USA
Ryan Mullins Clemson University, USA
Amin Nazifi University of Birmingham, UK
Christopher Newman University of Mississippi, USA
Gaby Odekerken - Schröder Maastricht University, the Netherlands
Paul Patterson UNSW Sydney, Australia
Harrison Pugh University of North Carolina, USA
Stacey Robinson University of Alabama, USA
Anne Roggeveen Babson College, USA
Holger Roschk Aalborg University, Denmark
Jeroen Schepers Eindhoven University of Technology, Netherlands
Javier Sese University of Zaragoza, Spain
Piyush Sharma School of Marketing, Curtin University, Australia
Steven Shugan University of Florida, USA
Sonam Singh University of South Florida, USA
K Sivakumar Lehigh University, USA
Jeffrey Smith Virginia Commonwealth University, USA
Phyra Sok Monash University, Austalia
James (Jim) Spohrer IBM, USA
Chuanyi Tang Old Dominion University, USA
Crina Tarasi Central Michigan University, USA
Gary Thompson Cornell University School of Hotel Administration, USA
Yelena Tsarenko Monash University, Australia
Michael Tsiros University of Miami, USA
Wolfgang Ulaga INSEAD Europe Campus, France
Steve Vargo University of Oklahoma, USA
Sajeev Varki University of South Florida, USA
Katrien Verleye Ghent University, Belgium
Giampaolo Viglia University of Portsmouth, UK
Francisco Villarroel Ordenes LUISS Guido Carli University, Italy
Tillmann Wagner WHU – Otto Beisheim School of Management, Germany
Jochen Wirtz National University of Singapore, Singapore
Kristina Wittkowski Aalto University, Finland
Jeremy Wolter Auburn University, USA
Fan Xiucheng Fudan University, China
Thijs Zwienenberg Eindhoven University of Technology, Netherlands

Thomas Scheurer ETH Zürich, Switzerland