Using the ecology of games perspective, this article analyzes China’s
regulation of internet cafes. Based on the analyses of regulatory documents,
interviews, and news coverage, we identify three games fundamental to our
understanding of the subject: (1) the establishment of national regulatory regime,
(2) local policy implementation, and (3) market competition. We situate the
discussion of game players, their goals, strategies, and performances in the context
of rapidly increasing internet cafe penetration under intensifying government
regulation, a manifestation of the inevitable clash between state and market at the
local levels of internet development. This culminated in the April 2003 proposal by
the Ministry of Culture for a national chain-store model, which led to a
“nested game” involving key players from all three essential
games including national regulators, local state agencies, cafe operators, user
groups (e.g. students and migrant workers), and members of the urban elite (e.g.
parents and teachers). We conclude by maintaining that there is a pressing need for
more research on internet cafes as localized points of access control; that the
processes of internet cafe regulation constitute a prism for the examination of the
internet’s socio-political ramifications; and that the ecology of games
provides an insightful theoretical framework for this analytical task.