California Management Review - Volume 36, Number 2

Volume 36, Issue 2, January 1994

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Research article
Restricted accessResearch articleFirst published January, 1994pp. 29-51
Choosing the Right Change Path
Paul Strebel
Research article
Restricted accessResearch articleFirst published January, 1994pp. 52-71
Options Thinking and Platform Investments: Investing in Opportunity
Bruce KogutNalin Kulatilaka
Research article
Restricted accessResearch articleFirst published January, 1994pp. 72-89
The Management of Manufacturing Flexibility
David M. Upton
Research article
Restricted accessResearch articleFirst published January, 1994pp. 90-100
Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development
John Elkington
Research article
Restricted accessResearch articleFirst published January, 1994pp. 101-113
Crisis Management and Environmentalism: A Natural Fit
Ian I. Mitroff
Research article
Restricted accessResearch articleFirst published January, 1994pp. 114-133
Building a Brand: The Saturn Story
David A. Aaker