California Management Review - Volume 36, Number 4

Volume 36, Issue 4, July 1994

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Research article
Restricted accessResearch articleFirst published July, 1994pp. 9-31
Continuous Learning about Markets
George S. Day
Research article
Restricted accessResearch articleFirst published July, 1994pp. 32-48
Managing Corporate and Brand Identities in the Asia-Pacific Region
Bernd H. SchmittYigang Pan
Research article
Restricted accessResearch articleFirst published July, 1994pp. 49-69
Examining the Practices of United States and Japanese Market Research Firms
Earl NaumannDonald W. JacksonWilliam G. Wolfe
Research article
Restricted accessResearch articleFirst published July, 1994pp. 70-92
An Action Perspective: The Crux of the New Management
Nitin NohriaJames D. Berkley
Research article
Restricted accessResearch articleFirst published July, 1994pp. 93-108
Business Process Reengineering: Improving in New Strategic Directions
J. Robb DixonPeter ArnoldJanelle Heineke
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Research article
Restricted accessResearch articleFirst published July, 1994pp. 109-123
Human Resource Management Lessons from a Decade of Total Quality Management and Reengineering
Richard J. Schonberger
Research article
Restricted accessResearch articleFirst published July, 1994pp. 124-135
Beyond Free Trade to Fair Trade
Neil Kinnock