California Management Review - Volume 49, Number 4

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Research article
Restricted accessResearch articleFirst published July, 2007pp. 6-20
Misunderstanding the Nature of Company Performance: The Halo Effect and other Business Delusions
Phil Rosenzweig
Research article
Restricted accessResearch articleFirst published July, 2007pp. 21-43
Dynamic Capabilities at IBM: Driving Strategy into Action
J. Bruce HarreldCharles A. O'ReillyMichael L. Tushman
Research article
Restricted accessResearch articleFirst published July, 2007pp. 44-66
Services Supply Management: The Next Frontier for Improved Organizational Performance
Lisa M. EllramWendy L. TateCorey Billington
Research article
Restricted accessResearch articleFirst published July, 2007pp. 67-89
The Drivers of Technology Licensing: An Industry Comparison
Ulrich Lichtenthaler
Research article
Restricted accessResearch articleFirst published July, 2007pp. 90-111
The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty
Aneel Karnani
Research article
Restricted accessResearch articleFirst published July, 2007pp. 112-131
The Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management
Herrington J. Bryce
Research article
Restricted accessResearch articleFirst published July, 2007pp. 132-157
Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue
Ida E. BergerPeggy H. CunninghamMinette E. Drumwright

Volume 49, Issue 4, July 2007