Cornell Hospitality Quarterly - Volume 17, Number 4

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Other
Restricted accessOtherFirst published February, 1977pp. 2-3
CHRAQ News & Reviews February 1977
Other
Restricted accessOtherFirst published February, 1977pp. 4-10
An Economic Analysis of Hotel Computing Systems
Richard G. MooreThomas I. Selling
Other
Restricted accessOtherFirst published February, 1977pp. 11-16
Know Your Prime Prospects
Peter C. Yesawich
Other
Restricted accessOtherFirst published February, 1977pp. 17-26
Factors Influencing the Adoption of Management Contracts in the Lodging Industry
James J. Eyster
Research article
Restricted accessResearch articleFirst published February, 1977pp. 27-30
The Lodging Industry's Experience with Replacement Cost
Joseph V. Bencivenga
Research article
Restricted accessResearch articleFirst published February, 1977pp. 31-35
Hotel Closing Adjustments
Michael J. Orlando
Research article
Restricted accessResearch articleFirst published February, 1977pp. 36-43
Hyatt International
Research article
Restricted accessResearch articleFirst published February, 1977pp. 44-48
Market Planning to Increase Travel Agency Profits
Gilbert D. Harrell
Other
Restricted accessOtherFirst published February, 1977pp. 49-55
The Hotel of Tomorrow
Dale Keller
Other
Restricted accessOtherFirst published February, 1977pp. 56-61
The Bermuda Triangle of Food Service Chains
W. Earl SasserIvor P. Morgan
Research article
Restricted accessResearch articleFirst published February, 1977pp. 62-65
A Research Approach to Restaurant Marketing
William R. Swinyard
Abstract
In his article appearing in this issue (pp. 56-61), Professor Sasser of the Harvard Business School faculty points out the need for food service chains to pursue sophisticated market research in order to comprehend — and respond to — changing consumer needs. The following research report describes one of the tools long available to marketers of consumer products but only recently applied to the restaurant industry. — Ed.
Other
Restricted accessOtherFirst published February, 1977pp. 66-75
The Travel Agent's Responsibility to the Travel Consumer: For Whom Does the Bell Toll?
John E.H. Sherry
Research article
Restricted accessResearch articleFirst published February, 1977pp. 76-78
International Hospitality Advisors: Old Pros Turn Teachers
Research article
Restricted accessResearch articleFirst published February, 1977pp. 79-82
The Trainee's Perspective: What Every Management Trainee Would Like His Trainer to Know
Robert A. Brymer
Research article
Restricted accessResearch articleFirst published February, 1977pp. 83-83
Travel agency marketing Continued from Page 48
Research article
Restricted accessResearch articleFirst published February, 1977pp. 83-83
Restaurant marketing Continued from Page 65
Research article
Restricted accessResearch articleFirst published February, 1977pp. 84-84
SBA Continued from Page 3
Research article
Restricted accessResearch articleFirst published February, 1977pp. 84-88
The Inn-Side of the Law

Volume 17, Issue 4, February 1977