One frontier for research and action focuses on the linkages between an organization and external groups, such as consumers and ecological neighbors. The various communities affected by a firm or a government agency's decisions increasingly expect to be able to influence these decisions.
A second frontier is the organization's internal community, which will be reformed and transformed into a community with a more livable organizational ecology, an extended bill of individual rights, and a new morality.
The third frontier is the development of mechanisms to achieve collaboration among organizations-mechanisms that cross the traditional boundaries of agencies, firms, industries, and levels of government and bridge the private and public sectors.