Journal of the Academy of Marketing Science

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Introduction
Restricted accessIntroductionFirst published September, 1992pp. 295-297
Introduction to the Special Issue
Robert A. Peterson
Editorial
Restricted accessEditorialFirst published September, 1992pp. 299-300
Twenty Years of the Journal
Harold W. Berkman
Research article
Restricted accessResearch articleFirst published September, 1992pp. 301-311
Marketing is...
Shelby D. Hunt
Other
Restricted accessOtherFirst published September, 1992pp. 313-316
What is Marketing? A Comment on "Marketing is..."
Gerald Albaum
Other
Restricted accessOtherFirst published September, 1992pp. 317-321
Barriers to Marketing Becoming What it Might be: Individual vs. Community Costs
Robert F. Lusch
Research article
Restricted accessResearch articleFirst published September, 1992pp. 323-329
Marketing's Contribution to the Strategy Dialogue
George S. Day
Research article
Restricted accessResearch articleFirst published September, 1992pp. 331-334
Marketing's Contribution to the Strategy Dialogue Revisited
Roger A. Kerin
Research article
Restricted accessResearch articleFirst published September, 1992pp. 335-343
Marketing's Contribution to Strategy: The View from a Different Looking Glass
P. Rajan Varadarajan
Research article
Restricted accessResearch articleFirst published September, 1992pp. 345-353
Acrimony in the Ivory Tower: A Retrospective on Consumer Research
Jagdish N. Sheth
Research article
Restricted accessResearch articleFirst published September, 1992pp. 355-359
Acrimony in the Ivory Tower: Stagnation or Evolution?
Richard P. Bagozzi
Research article
Restricted accessResearch articleFirst published September, 1992pp. 361-366
Appraising Consumer Research: There's more to Vision than Meets the Eye
Dipankar Chakravarti
Research article
Restricted accessResearch articleFirst published September, 1992pp. 367-375
The Shifting Paradigm in Marketing Research
William D. Perreault
Other
Restricted accessOtherFirst published September, 1992pp. 377-378
Paradigms,Paradiddles,and Parafoils
Paul E. Green
Research article
Restricted accessResearch articleFirst published September, 1992pp. 379-387
Shifting Perspective on the Shifting Paradigm in Marketing Research: A New Paradigm in Marketing Research
Naresh K. Malhotra

Volume 20, Issue 4, September 1992