Research articleRestricted accessResearch articleFirst published January, 1980pp. 1-11Experimental Bias: Task,Tools,and Time James H. Barnes, Daniel T. SeymourPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1980pp. 12-25Purchase Constraint Analysis: An Alternative Perspective for Marketers Lawrence R. Lepisto, William J. HannafordPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1980pp. 26-32Marketing Orientation in the Nonprofit Sector: The Case of Hospitals James U. Mc Neal, Charles W. LambPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1980pp. 33-39Sales Managers and Sales Force Feedback: Information Left in the Pipeline Joel Saegert, Robert J. HooverPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1980pp. 40-50Elements of Marketing Strategy: How Important Are They from the Executive Viewpoint? Saeed SamieePreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1980pp. 51-57Increasing the Efficiency of the Retailer's Image Study John E. Swan, Charles M. FutrellPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1980pp. 58-72An Empirical Test of Linkages Proposed in the Walker,Churchill,and Ford Model of Salesforce Motivation and Performance R. Kenneth TeasPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1980pp. 73-82The Effect of the Wife's Working Status on Familial Dominance Structure Robert M. Cosenza, Duane L. DavisPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1980pp. i-iJournal of the Harold W. Berkman, Jane K. Fenyo, Joan McCarthyPreview abstractGet AccessAbstract