Journal of the Academy of Marketing Science

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Research article
Restricted accessResearch articleFirst published June, 1981pp. 163-173
Substructural Dimensions of Interorganizational Relations in Marketing Channels
James R. BrownSherman A. Timmins
Research article
Restricted accessResearch articleFirst published June, 1981pp. 174-190
Advertising Directed to Children: A Look at The Mother's Point of View
Stephen C. CosmasNiki Yannopoulos
Research article
Restricted accessResearch articleFirst published June, 1981pp. 191-205
Unidimensional (Global) vs. Multidimensional Composite Performance Appraisals of Store Managers
Jan P. MuczykMyron Gable
Research article
Restricted accessResearch articleFirst published June, 1981pp. 206-226
Bribery as an Organizational Response to Conflicting Environmental Expectations
Randall K. HessEdgar W. Kossack
Research article
Restricted accessResearch articleFirst published June, 1981pp. 227-238
Price as a Quality Cue in Industrial Buying
David R. Lambert
Research article
Restricted accessResearch articleFirst published June, 1981pp. 239-249
Modifying a Marketing Communication Model with the Sleeper Effect
C.A. MaileA.H. Kizilbash
Research article
Restricted accessResearch articleFirst published June, 1981pp. 250-273
Stratification in Consumer Behavior Research: A Re-Examination
Louis V. DominquezAlbert L. Page
Research article
Restricted accessResearch articleFirst published June, 1981pp. 274-287
A Study of Conflict between Shopping Center Managers and Retailers within Regional Shopping Centers
Leonard J. KonopaRonald L. Zallocco
Research article
Restricted accessResearch articleFirst published June, 1981pp. 288-299
The Construction and Testing of an Image Questionnaire
Robert N. ZelnioJean P. Gagnon
Research article
Restricted accessResearch articleFirst published June, 1981pp. 300-316
Models of Consumer Behavior: The State of the Art
Pradeep RauSaeed Samiee
Review article
Restricted accessReview articleFirst published June, 1981pp. 317-317
Book Reviews : ESSENTIALS OF CONSUMER BEHAVIOR/CONCEPTS AND APPLICATIONS by Earl E. Block and Kenneth J. Roering (Hinsdale,Illinois: The Dryden Press,1979,420 pp.,$15.95)
Naresh K. Malhotra
Review article
Restricted accessReview articleFirst published June, 1981pp. 318-318
Book Reviews : MARKETING RESEARCH: A STRUCTURE FOR DECISION MAKING by F. E. Brown (Reading,MA: Addison-Wesley,1980,628 pp.,$17.95)
Richard K. Robinson
Review article
Restricted accessReview articleFirst published June, 1981pp. 319-319
Book Reviews : INDUSTRIAL MARKETING RESEARCH by William E. Cox,Jr. (New York: John Wiley and Sons,1979,466 pp.,$24.95)
Donald F. Mulvihill
Review article
Restricted accessReview articleFirst published June, 1981pp. 320-322
Book Reviews : CONSUMERISM: NEW CHALLENGES FOR MARKETING Norman Kangun and Lee Richardson (eds.) (Chicago: American Marketing Association,1978,214 pp.,$12.00)
Boris W. Becker
Review article
Restricted accessReview articleFirst published June, 1981pp. 320-320
Book Reviews : RETAIL PLANNING IN THE EUROPEAN COMMUNITY Ross L. Davies (ed.) (Westmead,England: Saxon House,Teakfield Limited,1979,214 pp.,$26.50)
Margo Brousseau-Poulin
Review article
Restricted accessReview articleFirst published June, 1981pp. 322-323
Book Reviews : MARKETING: CONCEPTS AND APPLICATIONS by Charles D. Schewe and Reuben M. Smith (New York: McGraw-Hill Book Co.,1980,665 pp.,$17.95)
Edward J. Ryan
Review article
Restricted accessReview articleFirst published June, 1981pp. 322-322
Book Reviews : COMMUNICATION — LE PROCESSUS DE LA COMMUNICATION by Alain Henot (Montreal: SARP Collection,Guerin Edition,1978,419 pp.,$C 17.50)
Jacqueline Mondy
Review article
Restricted accessReview articleFirst published June, 1981pp. 323-324
Book Reviews : FOUNDATIONS OF MARKETING CHANNELS by Arch G. Woodside,J. Taylor Sims,Dale M. Lewison,and Ian F. Wilkinson (Austin: Austin Press,1978,387 pp.,$9.98)
Larry S. Lowe
Other
Restricted accessOtherFirst published June, 1981pp. 325-336
Cumulative Bibliography

Volume 9, Issue 3, June 1981