Journal of Business and Technical Communication

Rhetorical study of technology will benefit from a broad view of technology that considers it as a cultural phenomenon, including epistemic, artifactual, technical, economic, aesthetic, and political aspects. To understand twentieth-century American technology this way, it is useful to gain some historical perspective on its development, particularly in the past 50 years. Many accounts mark World War II as a turning point in the role of technology in our culture and in the relations of technology with government, science, and industry. This article synthesizes some of these accounts and concludes with four ways that technology should prove to be rhetorically distinct from science.

This article suggests a perspective on rhetoric of technology as discursive exploitation of the margins of indeterminacy affecting the development of technologies and technical artifacts. It examines such margins by examining the development of an aircraft auxiliary engine in a California aerospace company, focusing especially on how engines are tested. It examines technical documents associated with testing as arenas for rhetorical transactions involving various factors and interests vested in a technology and as residua of compliance and negotiation. It suggests that margins of indeterminacy in technology development provide critical rhetorical spaces for agency and decision making, spaces that engineers and technical communicators must be trained to appreciate and exploit appropriately.

Engineers' use of rhetoric differs from that of scientists because of the material objects engineers work with and the material conditions under which they act. For engineers, “publication” takes the form of releasing a marketable object, not a refereed article. Thus, they have less need than scientists do to create written theoretical work and can instead build knowledge by group discussion of instrument traces that they tie directly to the object. The fact that they usually work in hierarchical, for-profit organizations also affects their rhetorical practices, as they must shape the actions of those both below and above them in the corporate hierarchy.

Hypertext is presented and understood as an intricate, open web of interrelated information, both intertextual and interactive, as reader and writer work together to create the text. However, it may be driven by an organizational metaphor that limits the users' access and may not be open to the free associations it implies. Organization is important in hypertext, just as it is in print documents, both rhetorically and practically. Metaphors, links, and buttons aid users in identifying the organizational patterns, allow users to access information successfully, and provide connections that users may not make on their own.