Journalism & Mass Communication Quarterly

The Director of the Institute of Communications Research at the University of Illinois discusses the nature of information theory and some of its possible applications to research on mass communications. There is an appendix on formulas, how to compute them, and suggested readings.

Developed as part of a research program at Stanford University, the “CRC” is a new technique for assessing the communicative effectiveness of printed materials. Dr. Carter is now associate professor of journalism and research associate in social science at the University of North Carolina.

There is danger in making a too-easy assumption that the “symbol” of Zenger offers present-day protection against efforts to limit press freedom, and ignoring underlying causes and 1735 opposition to the trial verdict. The author is associate professor of journalism at the University of Oregon.

Only half of a representative group of prospective high school teachers in Texas have attitudes favorable to newspapers, and their attitudes toward freedom of information show even less understanding and stability. Nine out of 10 would approve licensing of newspaper reporters by the state

In an experiment with college students at the University of Illinois, the author found that captions can modify the judgments of readers regarding the pictures they accompany, and may even change interpretations. Dr. Kerrick is an associate in journalism at the University of California, Berkeley

Publishers of small city dailies must strive to produce better newspapers and pay more attention to the news-editorial side of their business if competent editors and reporters are to be retained on the staffs, this study of employe turnover in a group of small Texas newspapers shows

The United States Army since 1946 has been reorganizing its public information activities in an effort to improve its press relations and thereby create better public understanding. The author is instructor in journalism at UCLA and has served as an Army PIO officer in this country and overseas

The oft-made assertion that a city with competing dailies is automatically better served than one with a single newspaper is refuted by this study of two dailies in an Indiana city which show no essential content differences. The article is a summary of a master's thesis in journalism at Stanford University

World War II brought the third great political exodus from Hungary in modern times, which stimulated the development of a Magyar emigrant press in Europe, the United States and Canada. The author describes the principal Magyar emigrant newspapers, including Nazi, Communist and democratic organs

The why and philosophy of advertising should come first, and the teaching of technical skills second, in a university advertising sequence. The author, professor of journalism at the University of Illinois, adapted this article from a talk given at the annual 4-As central region meeting in Chicago.

This department is devoted to shorter articles and notes on research in the communications field, either completed or in progress. Readers are invited to submit reports on investigative studies which might prove useful to other students because of content, method, or implications for further research.

A verdict of guilty was returned against the Kansas City Star and its advertising director after a trial on an indictment charging violation of anti-trust laws in relations with advertisers. Publisher Roy Roberts was dropped from the suit shortly before the start of the trial hearings. Second Jelke trial was held in New York with press representatives in attendance during the quarter. Also in the field of courts and the press, Walter Winchell and the Hearst interests publicly apologized to the N. Y. Post for Communist-sympathy remarks as part of settlement of a million dollar libel suit.

In the management field, the Brooklyn Eagle announced suspension of the newspaper after 47 days of a strike by Newspaper Guild. Efforts to find a new publisher were being made at the end of the period. The Toronto Globe-Mail was sold to a Montreal industrialist as part of an estate settlement but was announced as continuing under the same editor and policies.

This quarter has seen the celebration of several newspaper anniversaries. Among them are the Neue Zürcher Zeitung (175 years), El Comercio of Ecuador (50 years), the Daily Herald (25 years), and the Schweizerische Depeschen Agentur (60 years). In Germany the Neue Zeitung, published by the U. S. High Commissioner, folded on January 30. Attempts to continue publishing with German capital failed. The general conference of UNESCO, held at Montevideo, has adopted a resolution calling for plans to coordinate and stimulate the study of the science of the press.

News for inclusion in this section … activities of schools and departments of journalism, staff appointments and changes, curricular developments and the like … should be sent to Professor Root, School of Journalism, Syracuse University, Syracuse, N. Y. Notes for the next issue should reach him by July 1