International Journal of Business Communication

The author presents several provocative reasons why traditional approaches are no longer applicable in the teaching of Business Communications and suggests a simulation approach which combines the traditional methodology with a newer procedural approach.

This study asked seventy-two first-line supervisors which communication mode (written only, oral only, oral followed by written, written followed by oral) was most effective and which was least effective in ten common situations. The implication of the results is that a combination method might be appropriate for any of the ten situations.

This study identifies opinion leaders in the areas of Task, Organizational Scuttle- butt, and Personal Guidance, and determines how managers in the organization rated or perceived these opinion leaders as compared to how subordinates in the organization perceived them.

This paper, originally presented at the ABCA 1971 annual convention, deals with management's responsibilities for organizational communication systems. Internal management can design, create, and maintain a communication system that increases the probability of greater organizational effectiveness. The mate rial was accompanied by visual aids, here only roughly represented in type.