Highway welcome centers are operated in most states. This article investigates visitors to these welcome centers and discusses their demographic and expenditure patterns. Comparisons are made to nonwelcome center visitors in terms of trip and traveler characteristics. The differences in a first-time visitor and a repeat visitor are also analyzed.
Research article
Restricted accessResearch articleFirst published January, 1977pp. 5-8
Available data on United States visitors to Hawaii provides highly comprehensive socio-economic profiles for visitor parties. This data was supplemented by air fares and flying times. A behavioral model was then used to analyze the determinants of actual length of stay and per capita daily expenditure of United States visitors in 1974.
Research article
Restricted accessResearch articleFirst published January, 1977pp. 9-13
Terrence V. O'Brien, Nat De Gennaro, George W. Summers
Abstract
Alert marketers should be sensitive to the benefits of product perception from the point of view of customers and potential customers. Yet little actual structuring of product features fully accounts for this important aspect. In this article, the airline industry is used to illustrate the description of a useful approach to measuring product perception. The results are presented to illustrate the use of the technique and are not applicable in today's marketplace. The data were gathered from thefall of 1973 to thefall of 1974 and random sampling was not employed.
Research article
Restricted accessResearch articleFirst published January, 1977pp. 14-17
This empirical investigation examines through life-style analysis travelers who are particularly interested in history. The findings seem to indicate there is a sizeable market segment of historian travelers who are different than their general population counterparts. The results have implications for marketing decision makers of tourism agencies and firms.
Research article
Restricted accessResearch articleFirst published January, 1977pp. 18-22
Customary thinking shows the accommodation industry to be the primary factor in the development of urban tourism. It is thought that without proper hotel facilities in the proper location even the most richly attractive city could not become a major tourist center. The notion has been that the typical tourist wants to be within walking distance of tourist attractions. The construction of highrise accommoda tions in the city centers has created numerous problems for both the tourist and the local residents. This article describes a study carried out in Israel, which examined urban tourists' reactions to the location of their hotel in terms of travel time from urban center.
Research article
Restricted accessResearch articleFirst published January, 1977pp. 23-29
British Columbia's travel industry has experienced remarkable growth in recent years. In order to meet this continued growth and preserve its environment British Columbia must research potential problem areas. This article describes a means for establishing an index of touristic attractiveness to be used as a basis for making com parisons among touristic regions and districts. This index provides quantified comparisons to help the administrator in his decisions.
Other
Restricted accessOtherFirst published January, 1977pp. 30-32
The article calls into question traditional intellectual critique of tourism, especially staged tourist attractions. Observations are drawn from research currently underway on the impact of tourism on folk culture in Lancaster County, Pennsylvania. The writer sees more, not less, in the way of staged attraction development in the future. He recommends that tourist attraction enterprises make some new friends on college and university campuses and that they join in developing a positive and responsible tourist attraction scene as a desirable strategy for protecting scarce natural and cultural resources.
Other
Restricted accessOtherFirst published January, 1977pp. 33-33