Journal of Travel Research

This article summarizes the findings of a study of the American pleasure travel market commissioned by the Canadianfederalgovernment. Thefindings ofthe study revealed that touring trips to Canada were more preferred than outdoors trips, and marketing implica tions of the study are discussed.

This article summarizes the findings of a market survey of Americans who are candidatesforpleasure travel to Canada and compares Canada with three otherpotential destinations — the Caribbean, Europe, and Mexico — in terms of the demographic characteristics of travelers to those areas.

The results of a study concerning the importance of historic sites as visitor attractions are discussed in this article. This study demonstrated that U. S. historic sites are important visitor attractions but that accurate data concerning visitation often are not available and that a national data base is needed. From available data it was estimated that U.S. historic sites annually host at least 76 million visitors.

A model is presented to explain a traveler's choice of vacation mode. The possible modes considered are independent travel, travel on an inclusive package tour, and travel on a basic package tour. The model is tested using logit analysis and survey data on travel to the Hawaiian Islands. The results indicate that purchasers ofpackage tours are likely to be elderly, be intent on visiting several destinations, contain few people in the party, intend to make short visits, and be first-time visitors to the destination.

This article reports the results of a study of second home owners in a Pennsylvania recreation home development, and concludes that second home owners continually evaluate the utility of owning the second home as they move through life stages or the family life cycle.

This article presents a set of econometric models for forecasting interna tional tourism demand. The models are developed from tourist visits from West Germany and the United Kingdom to their respective tourist destinations.

As tour package sales by travel agents increase, tour wholesalers are becoming more important in the travel marketplace. This article reports the results of two mail surveys and a series of follow-up personal interviews. The results indicate that travel agents' purchases are based on the wholesaler's reputation for reliability, quality, and service. Factors which travel agents perceive as influencing clients' purchases are also reported.

The papers presented at the Tourism Services Marketing Conference, sponsored by the Academy of Marketing Science and the Department of Marketing at Cleveland State University, are summarized. Those desiring a copy of the conference proceedings, "Tourism Services Marketing: Advances in Theory and Practice, " should contact the Academy of Marketing Science Central Office, School of Business Administration, P.O. Box 24805, Coral Gables, Florida 33124. The cost is $15 for individuals and $25 for libraries.

This article presents the argument that domestic tourism offers many benefits to both developed and developing countries, and that such tourism should be encouraged both as a prelude and an adjunct to international tourism.