International Journal of Market Research

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Editorial
Restricted accessEditorialFirst published March, 2008pp. 159-164
Editorial
Peter Mouncey
Research article
Restricted accessResearch articleFirst published March, 2008pp. 165-168
Viewpoint - After 50 Years of IJMR,the State of Marketing
Malcolm Mcdonald
Research article
Restricted accessResearch articleFirst published March, 2008pp. 169-180
Forum - Culture,Communications and Business: The Power of Advanced Semiotics
Katja Maggio-MullerMalcolm Evans
Research article
Restricted accessResearch articleFirst published March, 2008pp. 181-202
A New Measure of Brand Attitudinal Equity Based on the Zipf Distribution
Jan HofmeyrVictoria GoodallMartin Bongers
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Research article
Restricted accessResearch articleFirst published March, 2008pp. 203-215
Instantiation: Reframing Brand Communication
Chris Barnham
Research article
Restricted accessResearch articleFirst published March, 2008pp. 221-240
New Trends in Innovation and Customer Relationship Management: A Challenge for Market Researchers
Stan MaklanSimon KnoxLynette Ryals
Research article
Restricted accessResearch articleFirst published March, 2008pp. 241-266
Mixed mode: The Only ‘Fitness’ Regime?
Bill Blyth
Research article
Restricted accessResearch articleFirst published March, 2008pp. 267-292
Web 2.0,Social Networks and the Future of Market Research
Mike CookeNick Buckley
Book review
Restricted accessBook reviewFirst published March, 2008pp. 293-295
Book Review: – Richard Layard – Happiness: Lessons from a New Science
Agnes Nairn
Book review
Restricted accessBook reviewFirst published March, 2008pp. 296-297
Book Review: – Les Binet and Peter Field-Marketing in the Era of Accountability
Ian GrantKeith Crosier

Volume 50, Issue 2, March 2008