Since both ‘conflict and co-operation are at the heart of employment relations’, unions need to strike a balance between mobilizing workers against employers and ‘social dialogue’ when communicating with members and the public. Drawing on a case study of unions and grassroots communication on Facebook during sector collective bargaining, this article develops a framework of politico-communicative logics that inform the social media strategies of unions and their grassroots: a
Research article
Between Settlement and Mobilization: Political Logics of Intra-Organizational Union Communication on Social Media
Nana Wesley Hansen, Mark Friis Hau
Abstract
