Search results: Sage Journals

Available accessResearch articleFirst published June, 2017

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

Available accessResearch articleFirst published November, 2006

Robert P. Leone, Vithala R. Rao, Kevin Lane Keller [...]

Journal of Service Research

Available accessResearch articleFirst published December, 2019

Faseeh Amin Beig, Fayaz Ahmad Nika

Vision: The Journal of Business Perspective

Available accessResearch articleFirst published May, 2002

Margaret C. Campbell

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Available accessResearch articleFirst published October, 2010

Munish Kumar Tiwari

Global Business Review

Available accessResearch articleFirst published December, 2018

Richa Joshi, Rajan Yadav

Paradigm: A Management Research Journal

Available accessResearch articleFirst published July, 2024

Govind Nath Srivastava, V. Padmaja, Abhinav P. Tripathi

Business Perspectives and Research

Retricted accessResearch articleFirst published May, 2013

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

Available accessResearch articleFirst published February, 2014

Betsy DuBois Gelb, Deva Rangarajan

California Management Review

Available accessResearch articleFirst published October, 2016

Pankaj Kumar Singh, J. K. Pattanayak

Global Business Review