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Intangibilité
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Select article: Proposition d'une échelle de mesure bidimensionnelle du concept d'intangibilité
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Research article
First published September, 2004
Proposition d'une échelle de mesure bidimensionnelle du concept d'intangibilité
Frédéric Bielen,
Christophe Sempels
Recherche et Applications en Marketing (French Edition)
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Select article: L’imagerie mentale : un levier de valorisation d’une offre intangible?
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Research article
First published July, 2020
L’imagerie mentale : un levier de valorisation d’une offre intangible?
Ibtissame Abaidi
,
Sinda Agrebi
,
Imed Ben Nasr
[...]
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Recherche et Applications en Marketing (French Edition)
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, Sinda Agrebi, Imed Ben Nasr 
