Search results: Sage Journals

Retricted accessResearch articleFirst published April, 2003

Factors Influencing Clicking of Banner Ads on the WWW

Chang-Hoan Cho

Cyberpsychology,Behavior,and Social Networking

Retricted accessResearch articleFirst published February, 2025

Ming Cheng, Zhen Zhu

Cornell Hospitality Quarterly

Retricted accessOtherFirst published June, 2009

Chan Yun Yoo

Journalism & Mass Communication Quarterly

Retricted accessResearch articleFirst published January, 2025

Sarah C. Whitley, Anindita Chakravarty, Pengyuan Wang

Journal of Marketing

Available accessResearch articleFirst published November, 2021

Imran Anwar Mir

Journal of Creative Communications

Retricted accessResearch articleFirst published May, 2012

Jill Avery, Thomas J. Steenburgh, John Deighton [...]

Journal of Marketing

Available accessResearch articleFirst published November, 2014

Stamatina Thomaidou, Kyriakos Liakopoulos, Michalis Vazirgiannis

Intelligent Data Analysis: An International Journal

Available accessResearch articleFirst published July, 2017

Imran Anwar Mir

Journal of Creative Communications

Available accessResearch articleFirst published April, 2024

Nita Umashankar, Dhruv Grewal, Abhijit Guha [...]

Journal of Marketing Research

Retricted accessResearch articleFirst published January, 2026

Yiyi Li, Mengzhou Zhuang, Eric (Er) Fang

Journal of Marketing