Search results: Sage Journals

Retricted accessResearch articleFirst published January, 2010

Confirmatory Study on Brand Equity and Brand Loyalty: A Special Look at the Impact of Attitudinal and Behavioural Loyalty

Hardeep Chahal, Madhu Bala

Vision: The Journal of Business Perspective

Available accessResearch articleFirst published 2024

Regina Velnadar, Sunitha Chelliah Kumaravel, Jaheera Thasleema Abdul Lathief [...]

FIIB Business Review

Retricted accessResearch articleFirst published August, 2016

Vanessa Quintal, Ian Phau

Australasian Marketing Journal

Retricted accessResearch articleFirst published 2026

Jordan Blaine White, Steve Bellman, Virginia Beal [...]

International Journal of Market Research

Retricted accessResearch articleFirst published November, 2017

Giang Tue Trinh, Zachary William Anesbury, Carl Driesener

Australasian Marketing Journal

Retricted accessResearch articleFirst published March, 2026

Subrat Sarangi, Amit Kumar Jena

Journal of Creative Communications

Retricted accessResearch articleFirst published December, 2005

Cam Rungie, Gilles Laurent

Australasian Marketing Journal

Available accessResearch articleFirst published May, 2023

Sunita Dwivedi

Journal of Creating Value

Free accessResearch articleFirst published October, 2012

Harsandaldeep Kaur, Harmeen Soch

Vikalpa: The Journal for Decision Makers

Retricted accessResearch articleFirst published July, 2004

B.S. Mann, Raghbir Singh

Metamorphosis: A Journal of Management Research