Search results: Sage Journals

Available accessResearch articleFirst published October, 2023

The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy,Source,and Brand Identification

Hayoung Sally Lim, Natalie Brown-Devlin

International Journal of Business Communication

Available accessResearch articleFirst published November, 2020

Tom Joonhwan Kim, Youjae Yi, Jongan Choi

Australian Journal of Management

Available accessCase reportFirst published March, 2022

Ruppal Walia Sharma

Asian Journal of Management Cases

Open accessResearch articleFirst published 2025

Sheau Fen Yap, Lay Peng Tan, Weng Marc Lim [...]

Australasian Marketing Journal

Free accessResearch articleFirst published January, 2024

Salman Majeed, Zhimin Zhou, Woo Gon Kim

Tourism and Hospitality Research

Open accessResearch articleFirst published January, 2021

Mohamed Habuba Halima, Yongjun Li, Usman Ghani [...]

Sage Open

Retricted accessResearch articleFirst published June, 2023

Hayley Tillery, Skyler Sheppard, Baker Ayoun

Journal of Hospitality & Tourism Cases: An International Case Journal

Retricted accessResearch articleFirst published March, 2015

Hongzhi Gao, Hongxia Zhang, Xuan Zhang [...]

Journal of International Marketing

Available accessResearch articleFirst published October, 2014

Roberta Hawkins, Jody Emel

cultural geographies

Retricted accessResearch articleFirst published September, 2022

Nataliya Bredikhina, Katherine Sveinson, Thilo Kunkel

Sport Marketing Quarterly