Search results: Sage Journals

Retricted accessResearch articleFirst published October, 2010

The Long-Term Effect of Marketing Strategy on Brand Sales

M. Berk Ataman, Harald J. Van Heerde, Carl F. Mela

Journal of Marketing Research

Retricted accessResearch articleFirst published November, 2006

Laurens M. Sloot, Dennis Fok, Peter C. Verhoef

Journal of Marketing Research

Available accessResearch articleFirst published December, 2021

Jun Xu, Yun Zhou, Liang Zhang [...]

Textile Research Journal

Retricted accessResearch articleFirst published March, 1996

Leonard A. Jason, William D. Billows, Daniel L. Schnopp-Wyatt [...]

Evaluation & the Health Professions

Retricted accessResearch articleFirst published September, 2005

David Boddy, Robert Paton

Journal of Information Technology

Retricted accessResearch articleFirst published March, 2016

Sebastian Hohenberg, Christian Homburg

Journal of Marketing

Retricted accessResearch articleFirst published December, 2020

Carlos M.P. Sousa, Rebecca Yu Li, Xinming He

Journal of International Marketing

Retricted accessCase reportFirst published March, 2013

Jaydeep Mukherjee

Vision: The Journal of Business Perspective

Open accessResearch articleFirst published February, 2018

Junjie Gao, Yanan Xie, Xiaomin Cui [...]

Advances in Mechanical Engineering

Retricted accessResearch articleFirst published September, 2019

Jieke Chen, Carlos M.P. Sousa, Xinming He

Journal of International Marketing