Search results: Sage Journals

Retricted accessResearch articleFirst published June, 2005

To Segment or not to Segment? An Investigation of Segmentation Strategy Success under Varying Market Conditions

Sara Dolnicar, Roman Freitag, Melanie Randle

Australasian Marketing Journal

Retricted accessResearch articleFirst published May, 2004

Sara Dolnicar, Friedrich Leisch

Australasian Marketing Journal

Available accessResearch articleFirst published January, 2002

Leonard Lerer

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Available accessResearch articleFirst published July, 2010

Jennifer Press, Christopher Simms

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Available accessResearch articleFirst published July, 2000

Janice MacLennan, David MacKenzie

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Available accessResearch articleFirst published December, 2020

Carlos A. Diaz Ruiz, Hans Kjellberg

Marketing Theory

Available accessResearch articleFirst published September, 2022

Hui-Ju Wang

International Journal of Market Research

Retricted accessResearch articleFirst published October, 2016

Carlos Fernández-Hernández, Carmelo J. León, Jorge E. Araña [...]

Tourism Economics

Available accessResearch articleFirst published January, 2018

Dominik Ernst, Sara Dolnicar

Journal of Travel Research

Available accessResearch articleFirst published July, 2011

Alan Shaw

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing