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Available accessResearch articleFirst published April, 2010

Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals

Robyn A. LeBoeuf, Joseph P. Simmons

Journal of Marketing Research

Available accessResearch articleFirst published March, 1999

The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion

Leandre R. Fabrigar, Richard E. Petty

Personality and Social Psychology Bulletin

Available accessResearch articleFirst published November, 2011

Cognitive and Affective Matching Effects in Persuasion

Joshua J. Clarkson, Zakary L. Tormala, Derek D. Rucker

Personality and Social Psychology Bulletin

Retricted accessResearch articleFirst published February, 2019

A novel second-order sliding mode control based on the Lyapunov method

Lu Liu, Shihong Ding, Li Ma [...]

Transactions of the Institute of Measurement and Control

Available accessResearch articleFirst published July, 2000

A Study of the Relationship between Personality and Risk Factors for Musculoskeletal Disorders

W. Gary Allread

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Available accessResearch articleFirst published May, 2023

Defensive Confidence and Certainty in Unchanged Attitudes: The Role of Affect–Cognition Matching

Wei Jie Reiner Ng, Chi Bu, Ya Hui Michelle See

Personality and Social Psychology Bulletin

Search results

Articles (6)

Journals (0)

1-6 of 6 results for matching and mismatching appeals

Sort by:

Relevance

Select all

Sort by:

Relevance

Available accessResearch articleFirst published April, 2010

Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals

Robyn A. LeBoeuf, Joseph P. Simmons

Journal of Marketing Research

Available accessResearch articleFirst published March, 1999

The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion

Leandre R. Fabrigar, Richard E. Petty

Personality and Social Psychology Bulletin

Available accessResearch articleFirst published November, 2011

Cognitive and Affective Matching Effects in Persuasion

Joshua J. Clarkson, Zakary L. Tormala, Derek D. Rucker

Personality and Social Psychology Bulletin

Retricted accessResearch articleFirst published February, 2019

A novel second-order sliding mode control based on the Lyapunov method

Lu Liu, Shihong Ding, Li Ma [...]

Transactions of the Institute of Measurement and Control

Available accessResearch articleFirst published July, 2000

A Study of the Relationship between Personality and Risk Factors for Musculoskeletal Disorders

W. Gary Allread

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Available accessResearch articleFirst published May, 2023

Defensive Confidence and Certainty in Unchanged Attitudes: The Role of Affect–Cognition Matching

Wei Jie Reiner Ng, Chi Bu, Ya Hui Michelle See

Personality and Social Psychology Bulletin