Search results: Sage Journals

Open accessResearch articleFirst published January, 2021

Impact of Online Crisis Response Strategies on Online Purchase Intention: The Roles of Online Brand Attitude and Brand Perceived Usefulness

Mohamed Habuba Halima, Yongjun Li, Usman Ghani [...]

Sage Open

Available accessResearch articleFirst published December, 2017

Henri Hakala, Laura Niemi, Marko Kohtamäki

Marketing Theory

Available accessResearch articleFirst published July, 2012

Anne-Marie Hede, Pamm Kellett

Journal of Vacation Marketing

Open accessResearch articleFirst published July, 2024

Dorothy Lee Blyth, Mohammad Hossein Jarrahi, Christoph Lutz [...]

New Media & Society

Available accessResearch articleFirst published October 12, 2022

Chunxiao Chen, Jian Zhang, Xing Bu [...]

Human Systems Management

Open accessResearch articleFirst published January, 2013

Stefano Brogi, Armando Calabrese, Domenico Campisi [...]

International Journal of Engineering Business Management

Available accessResearch articleFirst published July, 2019

Vikas Arya, Hemraj Verma, Deepa Sethi [...]

IIM Kozhikode Society & Management Review

Retricted accessResearch articleFirst published April, 2025

Nilsah Cavdar Aksoy, Nihal Yazici

Journal of Vacation Marketing

Retricted accessResearch articleFirst published May, 2021

Afsaneh Khodabandeh, Cecilia Lindh

Australasian Marketing Journal

Retricted accessResearch articleFirst published May, 2019

Dennis Herhausen, Stephan Ludwig, Dhruv Grewal [...]

Journal of Marketing