Search results: Sage Journals

Retricted accessResearch articleFirst published December, 1998

Précision du taux d'audience d'une émission et du GRP d'une campagne publicitaire télévisee

Nadège Verdurmen, Stéphane Simonart, Philippe Tassi

Recherche et Applications en Marketing (French Edition)

Retricted accessResearch articleFirst published June, 2011

Raj Sethuraman, Gerard J. Tellis, Richard A. Briesch

Recherche et Applications en Marketing (French Edition)

Available accessResearch articleFirst published July, 2019

Alice Zoghaib

Recherche et Applications en Marketing (French Edition)

Retricted accessResearch articleFirst published March, 1998

Klaus Moser

Recherche et Applications en Marketing (French Edition)

Retricted accessResearch articleFirst published June, 1992

Marina Joncour

Recherche et Applications en Marketing (French Edition)

Retricted accessResearch articleFirst published March, 1998

Erich Kirchler, Annamaria Silvana de Rosa

Recherche et Applications en Marketing (French Edition)

Retricted accessResearch articleFirst published December, 2008

Maria Mercanti-Guérin

Recherche et Applications en Marketing (French Edition)

Retricted accessResearch articleFirst published December, 1996

Daniel Caumont

Recherche et Applications en Marketing (French Edition)

Available accessResearch articleFirst published April, 2024

Thao Bui-Nguyen, Roland Canu

Recherche et Applications en Marketing (French Edition)

Retricted accessResearch articleFirst published December, 1998

Manfred Wettler, Anke Weber, Michael Böhnisch [...]

Recherche et Applications en Marketing (French Edition)