Search results: Sage Journals

Available accessResearch articleFirst published January, 2012

Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

Rajkumar Venkatesan, Paul W. Farris

Journal of Marketing

Available accessResearch articleFirst published September, 2009

Nic S. Terblanche

Journal of General Management

Available accessResearch articleFirst published October, 2024

Eric Anderson, Chaoqun Chen, Ayelet Israeli [...]

Journal of Marketing Research

Retricted accessResearch articleFirst published January, 2018

Necati Ertekin

Production and Operations Management

Available accessResearch articleFirst published 2025

Deepanshi Aggarwal, Ankita Gupta, S. K. Sharma

Journal of Creative Communications

Available accessResearch articleFirst published 2023

Jyoti Rana, Ruchi Jain, KC Santosh

Vision: The Journal of Business Perspective

Available accessResearch articleFirst published

S. Andriulo, V. Elia, M.G. Gnoni

International Journal of RF Technologies

Available accessResearch articleFirst published May, 2014

Vinita Kaura, Chalasani S. Durga Prasad, Sourabh Sharma

Management and Labour Studies

Available accessResearch articleFirst published April, 2016

Hanna Schramm-Klein, Joachim Zentes, Sascha Steinmann [...]

Business & Society

Available accessResearch articleFirst published October, 2008

Ch. J. S. Prasad, A. R. Aryasri

Vision: The Journal of Business Perspective