Search results: Sage Journals

Open accessResearch articleFirst published October, 2023

Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms

Zheng Shen

Sage Open

Available accessResearch articleFirst published August, 2023

Strategies for climate change communication through social media: Objectives,approach,and interaction

Bienvenido León, Michael Bourk, Wiebke Finkler [...]

Media International Australia

Retricted accessResearch articleFirst published February, 2020

The Role of Social Media in Intrastakeholder Strategies to Influence Decision Making in a UK Infrastructure Megaproject: Crossrail 2

Sunila Lobo, Agha Farhan Abid

Project Management Journal

Retricted accessResearch articleFirst published 2026

Leveraging Employees as Social Media Advocates: The Impacts of Social Media Communication Strategies on Employees’ Social Media Engagement

Yeunjae Lee, Xiao Ma, Tanzid Basunia [...]

International Journal of Business Communication

Available accessResearch articleFirst published March, 2012

Strategic Communication and Social Media

Michael J. Meredith

Business and Professional Communication Quarterly

Retricted accessResearch articleFirst published July, 2025

The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits

Ibrahim Alnawas, Kamel El Hedhli, Allam Abu Farha [...]

Journal of Vacation Marketing

Open accessResearch articleFirst published July, 2025

Adapting to Crisis: Social Media Behavior and Strategic Shifts of Chinese Cinema Chains During COVID-19

Hexiang Liu, Shuang Zheng

Sage Open

Retricted accessResearch articleFirst published September, 2018

Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory

Hongzhi Gao, Mary Tate, Hongxia Zhang [...]

Journal of International Marketing

Available accessResearch articleFirst published January, 2019

Strategies for Auditory Display of Social Media

R. Michael Winters, Neel Joshi, Edward Cutrell [...]

Ergonomics in Design: The Quarterly of Human Factors Applications

Open accessResearch articleFirst published April, 2025

Social Media Influencers as “Dirty Workers”: An Explorative Study on How They Use Strategies to Reduce the Moral Taint

Claudia Gerhards

Social Media + Society

Open accessResearch articleFirst published October, 2023

Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms

Zheng Shen

Sage Open

Available accessResearch articleFirst published August, 2023

Strategies for climate change communication through social media: Objectives,approach,and interaction

Bienvenido León, Michael Bourk, Wiebke Finkler [...]

Media International Australia

Retricted accessResearch articleFirst published February, 2020

The Role of Social Media in Intrastakeholder Strategies to Influence Decision Making in a UK Infrastructure Megaproject: Crossrail 2

Sunila Lobo, Agha Farhan Abid

Project Management Journal

Retricted accessResearch articleFirst published 2026

Leveraging Employees as Social Media Advocates: The Impacts of Social Media Communication Strategies on Employees’ Social Media Engagement

Yeunjae Lee, Xiao Ma, Tanzid Basunia [...]

International Journal of Business Communication

Available accessResearch articleFirst published March, 2012

Strategic Communication and Social Media

Michael J. Meredith

Business and Professional Communication Quarterly

Retricted accessResearch articleFirst published July, 2025

The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits

Ibrahim Alnawas, Kamel El Hedhli, Allam Abu Farha [...]

Journal of Vacation Marketing

Open accessResearch articleFirst published July, 2025

Adapting to Crisis: Social Media Behavior and Strategic Shifts of Chinese Cinema Chains During COVID-19

Hexiang Liu, Shuang Zheng

Sage Open

Retricted accessResearch articleFirst published September, 2018

Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory

Hongzhi Gao, Mary Tate, Hongxia Zhang [...]

Journal of International Marketing

Available accessResearch articleFirst published January, 2019

Strategies for Auditory Display of Social Media

R. Michael Winters, Neel Joshi, Edward Cutrell [...]

Ergonomics in Design: The Quarterly of Human Factors Applications

Open accessResearch articleFirst published April, 2025

Social Media Influencers as “Dirty Workers”: An Explorative Study on How They Use Strategies to Reduce the Moral Taint

Claudia Gerhards

Social Media + Society